Community Manager - Baby products brand

Peak 21; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

Peak 21 is seeking a passionate Community Manager for Copper Pearl, a brand in their D2C portfolio. The role involves creating engaging social media campaigns and content, with a focus on understanding millennial and Gen Z consumers. This is a full-time position based in London, providing an exciting opportunity to make an impact in a growing company dedicated to innovation in the D2C sector.

Benefits

Competitive compensation package

Qualifications

• Recent university graduate with an interest in digital marketing.
• Proficient in creating engaging content and social media strategies.
• A keen understanding of customer needs and market trends.

Responsibilities

• Formulate and implement social media and influencer campaigns.
• Create and optimize content for marketing channels including email and social media.
• Monitor and report on marketing performance and provide insights.

Skills

Social Media Marketing

Content Creation

Digital Marketing

Customer-Centric Approach

Education

University Graduate

Job description

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Community Manager to join Copper Pearl , a brand in our portfolio active in the baby space.

The position is full-time in London .

What makes this an exciting opportunity?

• Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do

• Formulate creative social media and influencer campaigns, and mobilize the team to implement them
• Coordinate with other team members to ensure a steady stream of new social media ad content
• Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
• Create content (both visual + copy) for various marketing channels: email, SMS, and social media
• Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
• Monitor website performance and propose improvements in design, content and experience
• Assist in company-wide strategy setting
• Regularly report marketing performance

Who You Are

• A recent university graduate
• You’re an avid social media user and are interested in digital marketing
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
• You have an eye for aesthetics and can create engaging content
• You take initiative and are driven by passion
• You’re coachable and dedicated to continuous personal improvement
• You’re tech literate and can learn new software with ease
• You thrive in a high-growth environment and enjoy a startup team culture

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)

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What languages do you speak, read and write fluently?*

How comfortable are you with excel? Please explain in detail.*

What are some consumer/DTC brands that you like or admire? What do you think makes them successful?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you're unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!*

What are some consumer/DTC brands that you think are doing a great job with social media? Why?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you're unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!*

We're looking for avid social media users. Would you be open to sharing your social media handles with us? :)*

Are you currently based in London? If not, why do you want to move to London? (Please note that we are only hiring in London for this role!)*

Do you need visa sponsorship to work in the UK?*