Commercial Marketing Manager (Maternity Cover)

Aston Villa Football Club; Birmingham; On-site; GBP 42,000; Full time

Job summary

A prominent football club in Birmingham seeks a creative marketer to deliver impactful multi-channel marketing campaigns. You will lead efforts in retail, memberships, and stadium tours, collaborating with various teams. Required experience includes commercial marketing in sport or entertainment, strong digital skills, and data-driven decision-making. This full-time role offers £42,000 per annum, based at Bodymoor Heath Training Ground, with a closing date for applications on January 11, 2026.

Benefits

Competitive salary

Staff benefits booklet

Qualifications

• Proven experience in commercial or consumer marketing, ideally in sport, retail, or entertainment.
• Strong understanding of digital marketing, CRM, and customer journeys.
• Ability to manage and deliver multi-channel campaigns.

Responsibilities

• Lead multi-channel marketing campaigns for retail, memberships, and stadium tours.
• Collaborate with digital content and creative teams for compelling assets.
• Use performance data to optimize marketing activities.

Skills

Commercial marketing experience

Digital channels proficiency

Copywriting skills

Data-driven decision making

Tools

CRM tools

Marketing analytics

Job description

Organisation Aston Villa Football Club Salary £42,000 per annum Location Birmingham Contract type Permanent (Full time) Closing date 11 January 2026 Job Description

Department : Marketing

Hours of Work : 35 hours per week

Contract Type : Specific Purpose (Maternity Cover)

Salary : £42,000 per annum

Location : Bodymoor Heath Training Ground

Closing Date : Sunday 11 January 2026

1. The Department

The Marketing Department sits within the wider commercial department and plays a central role in delivering creative, data-driven marketing campaigns to help us achieve our ambitious growth targets.

We have an opportunity for a creative-data driven marketer to join our high-performing team to provide maternity cover and play their part in the next chapter of our journey – working a pace, collaborating across the Club and helping shape the fan experience for millions.

2. The Role

You will lead on high impact, multi-channel marketing campaigns that drive sales and engagement across our three major revenue driving areas : retail, club stores, memberships and stadium tours. You will own end – to – end campaigns from planning and product positioning to market execution, for key moments such as kit launches, seasonal peaks, membership acquisition and renewals.

You will work closely with our digital content and creative teams to develop compelling assets that bring campaigns to life, while using insights, CRM, and performance data to continually optimise activity and improve ROI. You will also collaborate with teams across Retail, Ticketing, Memberships, amongst others to deliver a seamless, best-in-class experience for supporters.

For further information about the Role, please see the Role Profile.

3. The Person

You will need to have proven experience in commercial or consumer marketing, ideally within the sport, retail, or entertainment industry. You must also have a strong understanding of digital channels, CRM ecommerce and customer journeys. You must be confident in managing, planning and delivering multi – channel campaigns, with excellent copywriting, creative briefing and evaluation skills.

You will need to be data driven and proficient in using marketing analytics, CRM tools and reporting dashboards. You must be able to work flexibly as the club requires, this may include matchday working evenings and weekends, and other stadium events where required. You must also have access to a vehicle and / or the ability to travel between our Club sites; Villa Park, London Office and Bodymoor Heath Training Ground.

4. Why join us?

There has never been a better time to join Aston Villa Football Club. Our drive to succeed is visible on the global stage, we are building a family ethos and culture to be proud of, and realising our ambitious plans for the expansion and improvement of our world-class facilities. If you are already excited by this challenge and want to play your part in our historic Club, then you'll be pleased to hear about our amazing staff benefits you'll receive whilst working for us! See our Staff Benefits booklet to find out more.

As part of your application, you will be asked to :

1. Upload your CV

2. Answer the following question :

a) Please outline your key skills, qualities and experience which make you the ideal candidate for this role (400 words maximum)

For further information, the Role Profile and to apply please go to careers.avfc.co.uk / jobs

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club. For more information, please see Aston Villa Football Club | The official club website | AVFC - Safeguarding