Commercial Director - High-end Cruise Brand

COREcruitment; Greater London; Hybrid; GBP 119,000 - 140,000; Full time

Job summary

A leading hospitality group is seeking a Commercial Director to design and implement a commercial strategy. This position involves extensive travel across the UK and EMEA, focusing on both B2B and B2C channels. The ideal candidate should have senior leadership experience within the hospitality industry and a strong track record in driving growth. This is a unique opportunity to shape a brand-new department and make a significant impact within the company.

Benefits

Bonus and benefits

Qualifications

• Experience in the hospitality or travel industry is essential.
• Proven track record in driving B2B and B2C growth.
• Ability to develop and execute commercial strategies.

Responsibilities

• Design and implement the overall commercial strategy.
• Lead and grow the commercial department.
• Drive revenue growth through bookings and partnerships.

Skills

Senior commercial leadership experience

Strong negotiation skills

Partnership-building

Stakeholder management skills

Job description

Overview

Commercial Director - High-end Cruise Brand

Salary: Up to £140,000 + bonus & benefits

Location: London-based (with extensive travel across UK & EMEA)

We are delighted to be supporting a leading hospitality group in the search for a Commercial Director to take on a brand-new position within the business. This is a rare opportunity to establish and grow a commercial department from scratch, shaping strategy and driving performance across the UK and EMEA.

This high-profile role will cover B2B and B2C channels, with a particular focus on bookings and reservations, distribution, and strategic partnerships. We’re looking for a leader who can combine sharp commercial acumen with deep sector knowledge to build a best-in-class function that delivers sustainable growth.

Responsibilities

• Design and implement the overall commercial strategy across the UK and EMEA.
• Lead and grow the commercial department, ensuring excellence across both B2B and B2C activity.
• Drive revenue growth through bookings, reservations, and distribution partnerships.
• Build relationships with key partners across travel, airlines, and hospitality sectors.
• Identify new opportunities to enhance market presence and customer engagement.
• Act as an ambassador for the brand at industry events, exhibitions, and trade shows.
• Travel extensively across the UK and EMEA to develop markets and engage stakeholders.

Requirements

• Senior commercial leadership experience within hospitality, airlines, hotels, or wider travel industry.
• Strong track record in both B2B and B2C growth, particularly across bookings and reservations.
• Expertise in building commercial strategies and executing them across multiple markets.
• Strong negotiation, partnership-building, and stakeholder management skills.
• Experience in scaling teams and creating high-performance cultures.
• Flexibility and enthusiasm for regular travel across UK and EMEA.