Chief Programmes Officer - Hybrid

Boston Consulting Group; Epping Forest; On-site; GBP 55,000 - 75,000; Full time

Job summary

A global consulting firm in the UK seeks an Account & Commercial Marketing Manager to develop and execute the Account Based Marketing (ABM) program. The ideal candidate has 5-7 years of B2B marketing experience, strong problem-solving skills, and the ability to manage high-impact campaigns. This role involves collaborating across departments, managing stakeholder communications, and utilizing various marketing technologies to achieve strategic growth. Interested candidates should demonstrate exceptional writing skills and the confidence to engage with senior executives.

Qualifications

• Bachelor's degree—degree in marketing or communications preferred.
• 5-7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Strong data and analytics orientation—you don't just report results, you shape the story they tell.
• Familiarity with ABM and Martech tools.

Responsibilities

• Identify and prioritize key accounts across ABM tiers and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner.
• Facilitate account strategy sessions with account teams.
• Track and articulate program performance and ROI narratives.
• Proactively manage program risks and evolving scope.
• Lead Campaign Development and Execution tailored to client contexts.
• Manage the onboarding process for new accounts.
• Ideate and implement standout ABM campaigns.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling.
• Define and track success metrics across the ABM funnel.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM.
• Collaborate with analytics and operations teams to strengthen attribution models.
• Lead the ABM tech stack across platforms and document processes.

Job description

Overview

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG's Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You'll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact.

Help Shape and Scale the ABM Function: At BCG, this involves identifying the right accounts and embedding ABM as a strategic growth lever across the organization.

Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject‑matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution‑oriented mindset.
• Lead Campaign Development and Execution: This includes end‑to‑end campaign planning, creative development, and execution that is tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts: data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision‑makers and drive tangible business outcomes.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Own Measurement and Impact: Define and track success metrics across the ABM funnel—engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Be a Power User of Tech and Process: Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau; document scalable processes and best practices; partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.
• Bachelor's degree—degree in marketing or communications preferred.
• 5-7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—you don't just report results, you shape the story they tell.
• Familiarity with ABM and Martech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).