Chief Marketing Officer (CMO)

GenLayer Labs; City Of London; Remote; GBP 100,000 - 150,000; Full time

Job summary

A leading decentralized AI research collective seeks a Chief Marketing Officer (CMO) to enhance growth and brand presence in the blockchain sector. This executive role involves developing marketing strategies, leading community engagement, and managing a high-performing marketing team. The ideal candidate has over 5 years of experience in marketing leadership at blockchain companies and a strong understanding of blockchain protocols.

Benefits

Competitive salary

Equity package

Flexible work environment

Professional development opportunities

Qualifications

• Proven track record in a CMO or similar function at a blockchain company.
• 5+ years of experience in marketing leadership roles in the blockchain industry.
• Strong leadership skills with the ability to inspire and lead a diverse marketing team.

Responsibilities

• Develop and execute a dynamic marketing strategy.
• Lead brand positioning and messaging.
• Build and manage a high-performing marketing team.

Skills

Marketing leadership in blockchain

Community engagement

Brand positioning

Partnership development

Performance monitoring

Job description

About GenLayer Labs

GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus. Backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures, we're defining a new category of decentralized infrastructure: trustless decision-making for the AI age.

Position Overview

We are looking for a Chief Marketing Officer (CMO) to drive the execution and scaling of GenLayer's marketing initiatives. With our brand established, community thriving, and strategy in place, the focus of this role is to accelerate growth, optimize user acquisition, deepen community engagement, and amplify GenLayer's presence as a leader in the decentralized AI and blockchain space. This is an executive-level position for a seasoned marketing expert with a proven track record in scaling marketing functions at high-growth blockchain or web3 companies. Backed by leading investors, we are seeking a marketing leader who can turn our strong foundation into global impact.

Key Responsibilities

• Develop and execute a dynamic marketing strategy that aligns with the company's business goals and establishes position as a leader in the blockchain and AI industry
• Lead brand positioning and messaging to effectively communicate the company's unique value propositions to different target audiences
• Oversee the creation of engaging marketing campaigns across multiple channels, including digital, social media, content, events, and influencer marketing
• Foster partnerships and collaborations within the blockchain ecosystem to enhance the company's reach and influence
• Monitor market trends and competitor activities to identify opportunities for differentiation and growth
• Build and manage a high-performing marketing team capable of driving ambitious growth targets
• Establish key performance indicators (KPIs) and metrics to assess the effectiveness of marketing initiatives, providing regular reports to the executive team
• Collaborate with product and engineering teams to ensure alignment between marketing initiatives and product development
• Drive community engagement through innovative strategies to grow the user base and promote advocacy within the blockchain space

Requirements

• Proven track-record in a CMO or similar function at a blockchain company
• 5+ years of experience in marketing leadership roles, with a significant portion spent in the blockchain industry
• A crypto-native, with deep understanding of Layer 1 and Layer 2 blockchain protocols, with the ability to translate technical concepts into compelling marketing messages
• Proven track record of scaling companies from early-stage to success through effective marketing strategies
• Strong leadership skills with the ability to inspire and lead a diverse marketing team
• Exceptional communication and presentation skills, with a keen eye for detail
• Ability to thrive in a fast-paced, dynamic environment, with a proactive and results-driven mindset
• Established network within the blockchain community, with a track record of successful partnerships and collaborations
• Active and established X/twitter presence

Benefits

• Total rewards package including competitive salary, equity package, and benefits
• Flexible and remote work environment
• Opportunity to build the marketing function for a VC-backed start-up at the intersection of blockchain and AI
• Professional development and growth opportunities

If you are a marketing visionary with a passion for blockchain and the skills to elevate our brand from 0 to 100, we'd love to hear from you!