Channel Marketing Manager, UK Kensington & PowerA

ACCO Brands; Aylesbury; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A global leader in branded products is seeking a Channel Marketing Manager to drive B2B and B2C campaigns. The role involves working closely with partners to increase sales and launch products efficiently. Ideal candidates have strong experience in tech marketing and excellent communication skills. This position is based in Aylesbury with a hybrid working model and offers numerous professional perks including career development opportunities and a robust team culture.

Benefits

Hybrid Work Model

Team Culture

Career Development

25 days annual leave

Employee Assistance Programme

Free car parking

Qualifications

• Experience in tech or consumer electronics marketing, especially in B2B environments.
• Strong written and verbal communication skills; multilingual is a plus.
• Ability to work independently and manage strategic campaigns.

Responsibilities

• Develop and manage B2B and B2C marketing campaigns.
• Build relationships with channel partners to enhance sales.
• Launch new products through the channel efficiently.

Skills

B2B marketing

Channel marketing

Communication skills

Budget control

Relationship building

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years. Headquartered in Burlingame, California, Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world's largest designers, marketers, and manufacturers of branded academic, consumer and business products, sold in more than 100 countries across the globe.

Job Summary

An exciting opportunity working for our Kensington & PowerA brands within the Technology division at ACCO Brands.

Are you passionate about tech, gaming, and driving growth through creative marketing? Kensington & PowerA have an opportunity for the ideal candidate to shape the future of commercial & consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers & distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the Kensington & PowerA brands.

The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the Kensington and PowerA brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.

This role will involve semi-regular travel.

Responsibilities

• Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition

• Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role

• Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis

• Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities & develop strategies & tactics to execute on those opportunities

• Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly

• Working together with local eCommerce & Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners

• Working collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online

• Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & PowerA expert in relevant markets to help drive sales growth and new listings within the office channel

• Provide input into the Demand Planning/Forecasting process to ensure product availability during promotional periods

Qualifications

• Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing

• Financially & commercially astute, with budget control experience

• Self-starter who is professional, has a results driven attitude and strong work ethic. We are looking for an outgoing personality who enjoys building relationships with customers and colleagues across the globe

• The ability to work independently without day-to-day supervision & interaction

• Solid all-round experience of channel marketing

• Excellent written and spoken communication skills. Multiple European languages would be a strong advantage

• Have aninnovative/entrepreneurial mind-set

What We Offer

At Kensington & PowerA, we believe that great work happens when people feel valued, supported, and inspired. That's why we offer more than just a job - we offer a vibrant, collaborative environment and meaningful perks:

• Hybrid Work Model: working from home 2 days per week
• Team Culture: Be part of a highly supportive and collegial team across EMEA and locally in Aylesbury
• Top-Tier Work Environment: Work from our modern, fully equipped office at Millennium House in Aylesbury
• Team Events & Annual Sales Conference: Participate in regular team-building events and our annual sales conference at exciting international locations - both in EMEA and globally
• Global Collaboration: Work closely with international colleagues and partners, gaining exposure to diverse markets and perspectives
• Career Development: Opportunities to grow your skills and career in a dynamic, fast-paced industry
• 25 days annual leave, plus bank holidays
• Employer pension contribution
• Company sick pay
• Life assurance insurance
• Annual pay reviews
• Discounts and cashback benefits/reward program
• Discounted products across the ACCO portfolio
• Employee Assistance Programme
• Free car parking
• Long Service Awards

#kensington

About Us

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $1.7 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply and build a successful future with ACCO Brands.

Click here to learn more about our employee benefits.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

Equal Opportunity Employer

ACCO Brands is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical or mental disability, veteran status, and any other characteristic protected by applicable law. The company strives to create a winning culture with a leadership promise to provide equal access and opportunity for all to grow, succeed, and contribute to their full potential.