Campaign Manager

Prime; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading healthcare solutions company is seeking a Campaign Manager to lead marketing initiatives that support business development objectives. The ideal candidate will develop multi-channel campaigns, create compelling content, and collaborate across various teams. This role requires someone with over 5 years of experience in marketing management, preferably in healthcare. The position offers hybrid working, ensuring flexibility in the work environment.

Benefits

33 days annual leave

Birthday day off

5% pension contribution

Private medical health insurance

Flexible working hours

Qualifications

• 5+ years of experience in marketing campaign management and content development, ideally in an agency.
• Understanding of B2B marketing and demand generation.
• Excellent communication, writing, and editing skills.

Responsibilities

• Drive strategic marketing campaigns aligned with commercial goals.
• Develop high-value content to support marketing initiatives.
• Lead execution of hosted and industry events.

Skills

Marketing campaign management

Content development

Communication skills

Project management

Data analysis

Tools

HubSpot

Marketing automation tools

Job description

Accelerating Life-Changing Solutions to Global Healthcare Challenges is the vision that unites us through a shared sense of purpose, whatever the role.

It speaks to the significant challenges that exist within global healthcare, and how we, as one team, can help to deliver better solutions and outcomes for our partners and for patients everywhere, sooner.Your job description outlines the important role and responsibilities that you own in achieving this vision.

Importantly too is how we go about living our vision. This is defined by the Prime mission:

Through a pioneering fusion of the finest expertise in science, strategy, evidence, technology and creativity we deliver the world-class outcomes that our global partners trust to achieve their goals.

It speaks to collaboration and to everyone’s responsibility to bring together the diverse expertise that exist across our team to deliver world-class outcomes.

On this foundation, we have defined four core values, these represent the shared principles that guide our behaviours every day, whatever your role:

Be Brave, Be Human, Be Passionate, Be Exceptional.

At Prime these values are integral to who we are. They are there to guide you in your role and support you on your personal journey to success. They shape our culture and support us in achieving our vision together, as one global team.

Purpose of role

As Campaign Manager, you will play a critical role within our Growthteam, driving strategic marketingcampaignsand overseeingthe development ofhigh-valuecontentto supportmarketing andbusiness developmentobjectives. You will work closely with cross-functional teams, including Business Development, Account Teams, Scientific Strategy, and Creativestudio, ensuring that marketing efforts are aligned with commercial goals and deliver measurable impact. A commercially minded approach and experience with HubSpot will be highly valuable in this role.

You will need to be self-sufficient, proactive, and comfortable taking ownership of marketing campaigns andcontent, ensuring execution excellence whilemaintainingbrand alignment and optimising performance.

Responsibilities

Strategic Campaign& Content Planning andExecution

• Develop and execute multi-channel marketing campaigns aligned with the company'smarketingstrategy.
• Work closely with Business Development to align marketing initiatives with lead generation and revenue growthobjectives.
• Leverage HubSpot and other marketingtechto manage campaign workflows and trackperformance.
• Create compelling content and messaging to support marketing initiatives acrossPrime’swebsite,email, and socials, as well asthird-partychannels.
• Developthought leadershipcontent(e.g.whitepapers,blog posts,PRadvertorials)as a key part of the marketingstrategy, ensuring the company is positioned as an industry leader through insights and strategic messaging.

Event Management

• Lead the execution of bothPrime hosted and industry ledeventsand theirassociatedcampaignsincluding event material development, branding, and audience engagement.
• Utilisethe BD & Marketing Coordinatorfor the coordinationof eventlogistics.
• Ensure seamless communication and marketing execution before, during, and after eventsboth internally and externally.
• Support the Marketing Director in trackingand measuringevent success, using insights to inform future strategy.

Marketing Collateral Development

• Develop resources that educate and inspire both internal and external audiences.
• Support the creation of enablement materials, presentations, and content assets that enhance marketing campaigns.
• Ensure consistency and brand alignment across all marketing collateral.

Cross-Functional Collaboration

• Work closely with internal teams, including Business Development, Account Teams, Scientific Strategy, andthe creative studioto align marketing campaignsand contentwithcompanygoals.
• Act as a key liaison between internal and external stakeholders, ensuring smooth communication and execution.
• Foster a culture of collaboration, innovation, and accountability within the team.

Performance Analysis & Commercial Impact

• Support the Marketing Director in trackingand analysingmarketing campaignand contentperformance to optimise ROI and lead generation.
• Use data-driven insights to refine campaign strategies and improve effectiveness.
• Prepare and present performance reports tothe Marketing Director and otherkey stakeholders, making strategic recommendations based on data analysis.

Brand Alignment & Messaging

• Ensure all marketing campaigns andcontentare aligned withourbrand identity, target audience messaging, and positioning.
• Maintain a consistent tone and voice across all marketing communications.

Any other tasks or projects as reasonably requested by the company

• 5+ years of experience in marketing campaign management andcontent development, preferably within anagency marketing environment
• Experience in healthcare communicationswould be ideal, with an understanding of fast-paced, creative, and strategic campaign execution rather than traditional medical communications.
• Strong understanding of B2B marketing, demand generation, and revenue-focused strategies.
• Experience with HubSpot (or similar CRM/marketing automation tools) for campaign management and lead tracking.
• Excellent communication, writing, and editing skills for crafting compelling marketingcontent.
• Proven ability to work independently and thrive in aresults-driven environment.
• Strong project management skills, capable of juggling multiple initiatives simultaneously.
• Commercially minded, with an ability to align marketing initiatives withcompanygrowthobjectives.
• Strong problem-solving and analytical skills, with a data-driven approach to campaign optimisation.

• 33 days annual leave
• Birthday day off
• 5% pension contribution
• Private medical health insurance
• WORKsmart - allows employees to have flexibility around their start and finish time
• Hybrid Working