Campaign Manager

Forward Role; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the United Kingdom seeking a B2B Campaign Marketing Manager. You will design and manage multi-channel campaigns that generate awareness and high-quality leads, specifically targeted at senior decision-makers. Key responsibilities include campaign execution, data analysis, and collaboration with sales and marketing teams. This is a strategic role in a fast-paced environment that demands strong communication and analytical skills.

Qualifications

• Experience designing and executing B2B marketing campaigns.
• Ability to communicate effectively with senior stakeholders.
• Proven track record of using data to drive marketing decisions.

Responsibilities

• Design and deliver integrated lead-gen and brand campaigns.
• Manage end-to-end campaign execution from planning to reporting.
• Analyze campaign data to extract insights for optimization.

Skills

Strategic thinking

Campaign management

C-suite communication

Data analysis

CRM proficiency

Tools

Zoho

Job description

Job Description

We're looking for a sharp, strategic B2B Campaign Marketing Manager to lead the charge on multi-channel campaigns that drive awareness and generate high-quality leads across enterprise audiences. If you thrive in a fast-paced environment, know how to speak to the C-suite, and love turning insight into impact, this role is for you.

What You'll Be Doing

• Designing and delivering integrated lead-gen and brand campaigns targeting senior decision-makers across enterprise organisations
• Building campaign strategies, messaging frameworks, and segmentation plans to engage C-level, VP, and departmental leaders in Marketing, Compliance, and Data Governance
• Managing end-to-end campaign execution—from planning and copywriting to QA, launch, optimisation, and reporting
• Writing compelling campaign copy and briefing creative teams to produce standout assets
• Running campaigns across email automation, LinkedIn, paid social, content syndication, webinars, virtual events, and ABM
• Using Zoho (or similar CRM / automation tools) to build, test, and track campaign performance
• Analysing campaign data to extract insights and optimise for MQLs, engagement, and lead quality
• Collaborating with Sales, Product, and Marketing to ensure alignment with commercial goals and messaging

Owning campaign timelines, budgets, and deliverables to ensure high-quality...