Campaign Activation Lead

DS Smith; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading packaging company is seeking a Campaigns Activation Lead in London, UK, to drive digital marketing initiatives across EMEA. This role encompasses managing agency relationships and ensuring the effective execution of campaigns aligned with business goals. The ideal candidate will possess a degree in Business, proficiency in marketing automation and paid media platforms, and strong communication skills, enabling successful collaboration across teams. Full-time employment with opportunities for impactful project management awaits.

Qualifications

• Proficiency in using marketing automation platforms and hands-on knowledge of paid media platforms.
• Experience with campaign dashboards, reporting tools, and A/B testing frameworks.
• Strong grasp of data privacy regulations and compliance in digital marketing.

Responsibilities

• Lead the activation of digital marketing campaigns across EMEA ensuring alignment with global strategies.
• Collaborate closely with campaign planning team for seamless execution and message consistency.
• Develop and implement channel strategies to maximize performance across digital touchpoints.

Skills

Business

Marketing

Account Management

Project Management

Budget management

Data privacy regulations

Communications

Performance Evaluations

Education

Degree or professional qualification in Business Administration, Sales, Marketing, or Communications

Tools

Marketing automation platforms (e.g., Dynamics Real Time Marketing)

Paid media platforms (e.g., LinkedIn Ads, Meta Ads, Google Ads)

Campaign dashboards and reporting tools (e.g., Power BI)

Job description

Location: London UK

Subject to Consultation

About the role

The Campaigns Activation Lead is responsible for the strategic deployment and execution of digital marketing campaigns across EMEA ensuring alignment with business objectives and centrally defined plans. The role drives execution excellence across geographies and digital channels managing budgets and agency partnerships to deliver measurable impact. Key responsibilities include overseeing the end‑to‑end activation process from agency briefing to performance monitoring while generating insights and sharing updates to support transparency and optimization. The role also leads Account‑Based Marketing (ABM) initiatives targeting priority accounts and personas leveraging digital touchpoints to deepen engagement. Additionally the Campaigns Activation Lead owns the management and optimization of social media and digital advertising channels including paid media strategies, organic content planning and channel‑specific execution in collaboration with internal teams (example – sub–regional marketing) and external partners.

Key Responsibilities

• Lead the activation of digital marketing campaigns across EMEA ensuring alignment with global strategies and local market needs
• Collaborate closely with the central campaign planning team responsible for overall campaign strategy and communications to ensure seamless execution and message consistency
• Develop and implement channel strategies (social paid media programmatic etc.) that deliver on campaign objectives and maximize performance across digital touchpoints.
• Maintain and govern all owned social media accounts to ensure proper access control, security and compliance
• Develop and implement a long‑term agency strategy to enable scalable high‑impact digital campaign activations across EMEA. Select and onboard agency partners aligned with business goals and sub‑regional needs. Define scopes of work, performance expectations and governance models to ensure strategic alignment and execution excellence
• Partner closely with the communications team and the Marketing Operations Manager to ensure seamless deployment of ABM campaigns through the company’s marketing technology stack
• Co‑develop governance frameworks with content and brand team members to guide campaign deployment ensuring consistency in messaging, visual identity and audience experience across digital marketing touchpoints
• Define and align campaign KPIs with business objectives to ensure meaningful measurement of impact and effectiveness
• Establish governance models for campaign performance tracking, reporting and accountability across teams and platforms

About You

• A degree or professional qualification in Business Administration, Sales, Marketing, Communications or other relevant field of study
• Proficiency in using marketing automation platforms such as Dynamics Real Time Marketing with hands‑on knowledge of paid media platforms (LinkedIn Ads, Meta Ads, Google Ads, programmatic DSPs)
• Basic understanding of Optimizely content management systems (CMS)
• Experience with campaign dashboards, reporting tools (e.g. Power BI) and A/B testing frameworks
• Strong grasp of data privacy regulations (e.g. GDPR) and compliance in digital marketing
• Ability to define and track KPIs across digital channels
• Experience in Account‑Based Marketing (ABM) and driving engagement with priority accounts
• Proven ability to develop and implement an agency strategy for digital campaign activations including partner selection, governance and performance management
• Skilled in cross‑functional collaboration with the broader marketing team to leverage MarTech platforms effectively
• Excellent English verbal and written communication skills

Key Skills

• Business
• Marketing
• Key Decision Makers
• Active Directory
• Customer Service
• Performance Evaluations
• Federal Regulations
• Communications
• Account Management
• Project Management
• Facebook
• Minimum Data Set
• Budget management
• PowerPoint
• Direct Reports

Employment Type: Full-Time

Experience: years

Vacancy: 1