Business Marketing Manager - EMEA and UK&I

AMS; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment company based in London is seeking a Business Marketing Manager to develop and execute marketing strategies focused on pipeline growth in EMEA and UK. Responsibilities include managing events, executing ABM campaigns, and driving collaboration with sales teams. The role requires proven event management experience, strong B2B marketing skills, and excellent communication abilities. This position offers a competitive benefits package and opportunities for career advancement in an inclusive environment.

Benefits

Full training and support

Flexible working

Competitive reward and benefits package

Qualifications

• Proven experience managing events end-to-end, including conferences and networking events.
• Strong B2B marketing experience with a commercial understanding of events and campaigns.
• Hands-on experience delivering Account-Based Marketing (ABM) campaigns.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute marketing strategies to drive pipeline growth.
• Manage event planning and execution for regional events.
• Track campaign performance, engagement, and ROI.
• Develop compelling content tailored for HR and TA leaders.

Skills

Event management

B2B marketing experience

Stakeholder management

Data-driven approach

Project management

Job description

About Us

Job title: Business Marketing Manager - EMEA and UK&I

Career level: 4

Contract: perm

Location: London (1 day/ week onsite)

Join our World of Talent.

Global, culturally diverse, inclusive, and innovative - welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionising how organisations approach talent acquisition, AMS stands as a world leader in the industry.

Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us.

https://www.weareams.com/

The Role

The Business Marketing Manager is responsible for developing and executing marketing strategies that drive pipeline growth, strengthen brand presence, closely with the sales team and in the enterprise HR space within your specific region(s). This role bridges strategic planning and hands‑on execution, ensuring marketing initiatives align with business objectives and deliver measurable results.

Key Accountabilities

Event management

• Manage event planning and execution for regional events including third party conferences, roundtables, networking events etc.
• Track ROI from events and ensure sales follow up takes place.
• Develop effective messaging and communication plans pre and post event.
• Use all events to support sales leaders to engage with target accounts and create pipeline within the region.
• Work closely with the sales team when they attend networking events to ensure meetings are booked and leads followed up.
• Support senior stakeholders to ensure they are briefed thoroughly on the event, have travel and hotel organized and understand timelines.
• On‑site support - attend events to ensure smooth running and problem solving on the day.

ABM Campaign Planning and Execution

• Roll out Global ABM Campaigns to the region through local channels (eg events) or tailoring messaging based on segment insights and buyer personas.
• Deliver regional ABM campaigns where needed to drive pipeline from target segments and execute across relevant channels - digital, email, events etc.
• Work as part of a sector‑focused growth team to develop and implement ABM strategies tailored to strategic accounts.

Analytics & Reporting

• Keep track of the progress of MQLs within the region and how they are moving through the funnel.
• Track and report on campaign performance, engagement, and ROI.
• Use data to refine targeting, messaging, and channel mix.

Content & Messaging

• Develop or tailor compelling content tailored to HR and TA leaders in the UK.
• Ensure messaging is aligned with buyer pain points and industry trends.
• Ensure messaging and visuals are aligned with the global AMS brand.

Internal communications

• Work with the Head of EMEA and UK&I Marketing to executive a regular communication cadence to the sales team and client partnering team to ensure they are aware of our marketing can how they can use it.

Skills & Experience

Essential Skills & Experience

• Proven experience managing events end‑to‑end (A‑Z), including third‑party conferences, roundtables, and networking events
• Strong B2B marketing experience with a commercial understanding of how events and campaigns drive pipeline
• Experience working closely with sales teams to support target account engagement, lead follow‑up, and ROI tracking
• Hands‑on experience delivering ABM campaigns, including local rollout of global initiatives
• Excellent communication and stakeholder management skills, including senior stakeholders
• Data‑driven approach with experience tracking MQLs, campaign performance, and ROI
• Strong project management skills, able to manage multiple priorities proactively and at pace

Desirable Skills & Experience

• Experience developing or tailoring content and messaging aligned to buyer personas and industry trends
• Exposure to digital marketing channels (email, digital, events) within an integrated campaign approach
• Experience working within a matrix or global organisation
• Ability to contribute creative ideas and drive continuous improvement across marketing activity

Other

Why AMS?

At AMS, we recognise the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems.

We come from every walk of life, and our culture is open and inclusive. Our people enjoy flexibility, autonomy, and being trusted to work their way. We offer you career opportunities in every direction you want to explore. It's our world but you can do it your way.

We offer:

• Full training and support
• High value and challenging work
• A vibrant, diverse, and collaborative culture
• Flexible working
• A competitive reward and benefits package*
• The opportunity to embark on a recruitment career with one of the world's leading recruitment companies

*Details may vary slightly depending on your location, local labour law, etc.

Our culture of inclusion and belonging.

We welcome applications from people of all backgrounds, and all aspects of employment are based on merit, qualifications, and business needs. We do not discriminate based upon age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other applicable legally protected characteristic.

If you require any accommodations or have any accessibility needs, please reach out via email [e-mail] or make a member of your Talent Acquisition team aware at any time.

Hit the Apply now button to get your journey started!

We take pride in being Disability Confident. This helps to ensure that you can be interviewed fairly if you have a disability, long‑term health conditions, or are neurodiverse. You will be shortlisted based on minimum criteria for the role and will be offered support and/or adjustments for the recruitment process if you wish.