Business Line Manager

PowerToFly; Redditch; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic company in product marketing is seeking a Business Line Manager to lead the product lifecycle and drive strategy in Redditch, UK. The successful candidate will optimize product performance, develop marketing plans, and collaborate with cross-functional teams. A Bachelor's degree in Marketing or related fields and intermediate experience in product management are required. A background in the automotive aftermarket is preferred, enhancing market presence and growth potential.

Qualifications

• Bachelor’s degree or equivalent in a related field required.
• Intermediate-level experience in product management or marketing required.
• Experience leading cross-functional project teams.

Responsibilities

• Drive product line strategy and align with market opportunities.
• Lead full product lifecycle for profitability and customer satisfaction.
• Optimize product performance by monitoring market trends.

Skills

Business and market acumen

Decision-making and analytical skills

Communication and collaboration

Proactive and results-oriented mindset

Education

Bachelor's degree in Marketing, Business, Sales, Engineering or related field

Job description

DESCRIPTION

We are looking for a talented Business Line Manager to join our team specializing in Product Marketing for the EU Aftermarket Department in Redditch, Worcestershire, United Kingdom

In this role, you will make an impact in the following ways:

• Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
• Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
• Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
• Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
• Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
• Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer‑focused message.
• Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
• Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.

RESPONSIBILITIES

To be successful in this role you will need the following:

• Strong business and market acumen with the ability to connect strategic objectives to operational execution.
• Proven decision‑making and analytical skills to evaluate market data and identify value‑driven opportunities.
• Excellent communication and collaboration abilities to influence across functions and global teams.
• A proactive, results‑oriented mindset with a focus on driving measurable business impact and customer satisfaction.

QUALIFICATIONS

Education / Experience:

• Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
• Intermediate‑level experience in product management, marketing, or related business functions.
• Experience leading or participating in cross‑functional project teams.
• Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
• Familiarity with axle, driveline, steering, or suspension products is advantageous.