Business Line Manager

Cummins; Redditch; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global power solutions company is seeking a talented Business Line Manager to join the Product Marketing team in Redditch. This role involves driving the long-term product strategy, leading the product lifecycle, and working cross-functionally to enhance market presence. The ideal candidate will have a bachelor's degree in a relevant field and intermediate experience in product management or marketing. This position offers an exciting opportunity to influence product strategy and performance.

Qualifications

• Strong business acumen to connect strategic objectives to operational execution.
• Proven decision-making skills to evaluate market data.
• Excellent communication abilities to influence teams.

Responsibilities

• Drive the product line strategy ensuring alignment with market opportunities.
• Lead the product lifecycle from concept to launch.
• Develop marketing plans to strengthen market presence.

Skills

Business acumen

Analytical skills

Communication

Collaboration

Results-oriented mindset

Education

Bachelor's degree in Marketing, Business, Sales, Engineering or related field

Intermediate-level experience in product management or marketing

Job description

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Job Description

We are looking for a talented Business Line Manager to join our team specializing in Product Marketing for the EU Aftermarket Department in Redditch, Worcestershire, United Kingdom

In this role, you will make an impact in the following ways:

• Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.
• Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.
• Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.
• Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.
• Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.
• Strengthen the brand's presence through effective communication strategies and by maintaining a consistent, customer-focused message.
• Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.
• Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.

Responsibilities

To be successful in this role you will need the following:

• Strong business and market acumen with the ability to connect strategic objectives to operational execution.
• Proven decision-making and analytical skills to evaluate market data and identify value-driven opportunities.
• Excellent communication and collaboration abilities to influence across functions and global teams.
• A proactive, results-oriented mindset with a focus on driving measurable business impact and customer satisfaction.

Qualifications

Education/ Experience:

• Bachelor's degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.
• Intermediate-level experience in product management, marketing, or related business functions.
• Experience leading or participating in cross‑functional project teams.
• Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.
• Familiarity with axle, driveline, steering, or suspension products is advantageous.

About Us

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.