Business Development Representative

Cocentric; England; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A forward-thinking tech company in the UK is seeking a Business Development Representative to drive growth and manage outbound pipeline creation. You will handle prospecting, run outbound campaigns, and build playbooks. This role offers a competitive compensation package and a hybrid working model with flexibility. Candidates with 1–2 years of BDR/SDR experience in B2B SaaS are preferred. You will also collaborate with various teams and mentor junior members, ensuring a smooth process for transitioning leads to Account Executives.

Benefits

Generous commission structure

29 days annual leave plus bank holidays

Enhanced parental leave

Private medical care

Qualifications

• 1–2 years' experience in BDR/SDR roles preferred.
• Experience in B2B SaaS, especially enterprise/upper mid-market.
• Ability to communicate effectively with senior leaders.

Responsibilities

• Own outbound pipeline creation and achieve targets.
• Prospect target accounts and build relationships.
• Run multi-channel outbound campaigns.

Skills

Cold outbound skills

Research and commercial curiosity

Strong copywriting

Multi-threading skills

Familiarity with HR, IT, and Operations domains

Tools

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Lusha

Job description

As a Business Development Representative at Cocentric, you will be focused on growth and driving scale for our products and services. As a BDR you will own outbound pipeline creation into HR, IT and Operations, shape our ABM motions, and be the start for enterprise and upper mid-market deals. You will combine hands on prospecting with playbook building, experimentation, and cross-functional orchestration.

RESPONSIBILITIES

• Own outbound pipeline creation : hit monthly meeting and Sales accepted opportunities targets and quarterly pipeline goals for priority ICPs / segments.
• Prospect into target accounts : research, build lists, and multi-thread into HR, IT, and Operations leaders across enterprise / upper mid-market.
• Run outbound campaigns end-to-end : write sequences, call, email, LinkedIn / video, and A / B test messaging, report results and iterate.
• Qualify rigorously : use MEDDICC to confirm pain, impact, authority, and next steps, convert first meetings to SAOs.
• Book and hold meetings : secure time with decision makers, drive confirmations / reminders, and recover no shows quickly.
• Partner co-sell & ABM : coordinate joint plays with partnerships, build shared target lists and follow-ups.
• Activate events : pre-book meetings, prospect, and execute structured post-event pursuit and micro-event follow-ups.
• Handoff to Account Executives : document context, stakeholders, MEDDICC notes, and next actions; ensure smooth transitions to AEs.
• Build playbooks & enablement : codify talk tracks, objections, triggers, and outreach templates, mentor junior BDRs.
• Maintain clean data & tooling : keep CRM (HubSpot) accurate, update fields / activities, and collaborate with Sales Team Lead on dashboards.
• Feed market intelligence : capture competitive insights, buyer triggers, and product feedback to Sales, Marketing, and Product.

WHAT YOU’LL BRING

• 1–2 years’ BDR / SDR experience in B2B SaaS (enterprise / upper mid-market preferred) with consistent top-quartile attainment.
• Proven cold outbound skillset (phone first mentality, modern social / email craft) and comfort speaking to HR, IT, and Operations leaders.
• Working knowledge of MEDDICC, ABM, and multi-threading.
• Strong copywriting, research and commercial curiosity; you test, measure and iterate.
• Tools : HubSpot, Lusha, LinkedIn Sales Navigator, intent data, enrichment (e.g., ZoomInfo), and call recording
• Nice to have : partner co-sell motions, event prospecting, frontline / deskless tech domain.

WHY COCENTRIC

• Competitive compensation package and commission.
• Individual training plan, offering world-class sales enablement upskilling.
• Be part of a collaborative, high-growth team backed by recent investment.
• Hybrid working model with a base in our London office and flexibility to work from home.
• 29 days annual leave, including a day off for your birthday, plus bank holidays.
• Our office closes over Christmas.
• Generous private medical care and additional perks with Vitality.
• Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.