Business Development Executive (Marketing) - 30k

VanRath; Belfast; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A leading healthcare marketing agency in Belfast seeks a Business Development and Marketing Executive to build relationships with healthcare providers and deliver impactful marketing campaigns. This hybrid role involves field visits and online marketing, offering training opportunities and a supportive team environment. The ideal candidate will have proven marketing experience, strong communication skills, and practical knowledge of digital marketing tools.

Benefits

Performance-based incentives

Flexible working arrangements

Training and development opportunities

Supportive team environment

Opportunity to impact healthcare standards

Qualifications

• Experience in marketing within healthcare, training, or education.
• Confidence to engage care home staff.
• Able to manage workloads and meet targets.

Responsibilities

• Visit nursing homes and care facilities to promote training programs.
• Develop and implement online marketing campaigns.
• Identify and pursue new opportunities with healthcare organisations.

Skills

Proven marketing experience

Strong communication skills

Practical knowledge of digital marketing tools

Highly organized

Full driving license

Tools

Facebook Ads

LinkedIn

Google Ads

Mailchimp

Job description

Vanrath is excited to collaborate with a premier Healthcare provider, they are seeking a Business Development and Marketing Executive.

The successful candidate will be based in our Belfast City Centre office.

Monday - Friday role, hybrid available.

Salary
~£30,000
..benefits included.

The Role:

This role is key to building strong relationships with nursing homes and healthcare providers while also delivering impactful digital marketing campaigns. You will play a vital part in helping care staff access the high-quality training they need to meet regulations and improve standards of care.

This is a varied role, combining face-to-face visits with online marketing, offering the chance to make a meaningful impact while developing your own career in healthcare marketing

Responsibilities:

• Relationship Building & Outreach:
• Visit nursing homes, care facilities, and healthcare providers to promote our training programs.
• Build and maintain strong relationships with managers and staff to encourage them to attend training.
• Represent the agency at meetings, networking events, and industry exhibitions.
• Digital Marketing:
• Develop and implement online campaigns (social media, email, Google Ads, website updates).
• Create engaging content such as flyers, brochures, social posts, and blog articles.
• Grow our online presence and generate leads through digital platforms.
• Sales & Growth:
• Identify and pursue new opportunities with healthcare organisations.
• Track and analyse marketing performance to measure success and ROI.
• Work closely with the training team to align marketing with business goals.

The Person:

• Proven marketing experience, ideally within healthcare, training, or education.
• Strong communication and interpersonal skills with confidence to engage care home staff.
• Practical knowledge of digital marketing tools and platforms (Facebook Ads, LinkedIn, Google Ads, Mailchimp, etc.).
• Highly organised and self-motivated, able to manage your own workload and meet targets.
• Full driving license and willingness to travel locally to nursing homes and healthcare providers.

Desirable

• Experience marketing within the healthcare or care home industry.
• Knowledge of compliance training and workforce development in healthcare.

Working Hours & Flexibility

This role offers flexibility with a mix of field visits, office-based work, and remote digital marketing. Travel to local nursing homes and healthcare providers will be a regular part of the job. Some flexibility may be required around training schedules and events.

Why Join Us?

• Performance-based incentives.
• Flexible working arrangements (office, field, and remote).
• Training and development opportunities to support career progression.
• A supportive, close-knit team environment.
• The chance to make a positive impact on healthcare standards by helping staff access essential training.

INDCG