Brand PR Strategist – Interiors & Lifestyle Growth

Sofa Club; Hertford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A growing consumer brand in Hertford is searching for a PR Executive to drive media relations and enhance brand visibility across various platforms. You will manage the press office, cultivate relationships with key media contacts, and ensure successful delivery of PR campaigns. Ideal candidates have at least 2 years of experience in PR, excellent writing skills, and a passion for consumer lifestyle. This role offers hybrid working options and a competitive salary with various benefits.

Benefits

Competitive salary

Lucrative bonus scheme

28 days annual leave + bank holidays

Health insurance

Friends and family discount

Salary sacrifice schemes

Qualifications

• 2+ years of PR experience in consumer, interiors, lifestyle, or fashion.
• Proven track record securing regular product and feature coverage.
• Comfortable managing media databases and monitoring tools.

Responsibilities

• Own the day-to-day running of the press office.
• Build and nurture relationships with key journalists and editors.
• Secure high-quality placements in gift guides and home features.
• Support the execution of brand campaigns per year.
• Monitor the news agenda to identify commentary opportunities.
• Coordinate journalist events and showroom visits.

Skills

Creative thinking

Media relations

Strong writing skills

Ability to manage multiple deadlines

Tools

Vuelio

Roxhill

Meltwater

Job description

A growing consumer brand in Hertford is searching for a PR Executive to drive media relations and enhance brand visibility across various platforms. You will manage the press office, cultivate relationships with key media contacts, and ensure successful delivery of PR campaigns. Ideal candidates have at least 2 years of experience in PR, excellent writing skills, and a passion for consumer lifestyle. This role offers hybrid working options and a competitive salary with various benefits.