Brand Planning Manager (Tommy Hilfiger / Calvin Klein)

PVH Corporation; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading fashion and lifestyle company in Greater London is seeking a Brand Manager for the Tommy Hilfiger and Calvin Klein brands. This role involves leading the wholesale business planning, executing financial strategies, and collaborating across teams to drive brand growth. The ideal candidate has extensive experience in merchandising, strong data analysis skills, and the ability to influence market strategies. This position offers a dynamic work environment focused on collaboration and value creation.

Qualifications

• Extensive experience in merchandising, buying, or category management in fashion or lifestyle.
• Ability to interpret sales data and drive data-informed decisions.
• Solid grasp of financial KPIs; skilled at handling multiple product calendars.

Responsibilities

• Lead creation and execution of brand’s wholesale financial strategy.
• Oversee the seasonal product and assortment strategy.
• Monitor sales performance and recommend actions to meet financial targets.

Skills

Merchandising

Data analysis

Forecasting

Cross-functional collaboration

Market analysis

Tools

Excel

PowerBI

Tableau

Job description

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube (https://www.youtube.com/user/tommyhilfiger), Instagram (https://www.instagram.com/tommyhilfiger/), TikTok (https://www.tiktok.com/%40tommyhilfiger?lang=en))

We currently have two vacancies for Brand Managers, one will oversee the Tommy Hilfiger brand and one will oversee the Calvin Klein brand.

The Team

The Wholesale Team at PVH plays a crucial role in expanding PVH's reach beyond the Retail Brick & Mortar landscape (for Tommy Hilfiger and Calvin Klein), building and nurturing strong partnerships with external partners, and driving revenue growth. Our team is dedicated to developing and maintaining relationships with wholesale partners. Our Wholesale teams focus on understanding our partners’ needs, providing tailored product recommendations, and ensuring seamless order fulfillment. Through strategic sales planning, market analysis, and excellent customer service, we ensure we meet our customers’ needs, while strengthening our company’s position in the market. Whether working with long‑term clients or onboarding new accounts, our team is committed to delivering exceptional value and fostering lasting business relationships.

The team collaborates closely with other EMEA Hubs, with Wholesale and Merchandising Teams (both within Hub and within EMEA), as well as with Operations, Financial Controlling and Business Development to steer the Business and grow both brands.

The Position

The Brand Planning Manager for [BRAND], reporting into the Brand & Planning Director, leads the strategic planning of the brand’s wholesale business for the region. This role owns the end‑to‑end planning process—from seasonal strategy through in‑season trading and hindsight—ensuring alignment between brand objectives, financial goals, and wholesale partner needs. Acting as the bridge between Sales, Central Planning and Finance, the Brand Manager delivers clear financial direction, product strategy alignment, and operational execution to drive profitable growth across all wholesale markets and channels. You will be able to effectively communicate and bring to life the brand story for internal stakeholders and external partners, championing the brand's values, driving Wholesale revenue and support in the building of strong partnerships.

Additionally, you will be coordinate with the Brand & Planning Director to act as a 'voice of the customer' when communicating with EMEA teams, to influence brand strategy and seasonal product assortment to ensure [BRAND] retains and expands its brand position.

Key Responsibilities

Strategic Leadership

• Lead the creation and execution of the brand’s wholesale financial strategy, ensuring alignment with global and regional objectives, partner with Sales to build budgets, forecasts and long‑range planning models.
• Execute the strategic direction of the [BRAND] brand within the Hub, ensuring alignment with EMEA brand guidelines and regional market requirement, influencing key decisions, and driving brand growth through strategic initiatives.
• Identify and communicate business risks and opportunities, proposing actions to optimise profitability.

Seasonal Planning & Range Strategy

• Oversee the hub seasonal planning calendar and ensure cross‑functional alignment across Central Planning and Sales.
• Develop the seasonal product and assortment strategy, reflecting brand direction and capturing regional needs.
• Create assortment frameworks and range plans, capturing partner requirements and balancing financial goals with product strategy, ensuring productivity, price integrity and channel cohesion.

In‑Season Management & Trading

• Lead in‑season forecasting, tracking wholesale sales performance and operational fulfilment.
• Partner with Sales and Operations to ensure on‑time deliveries and optimised stock flow by account.
• Monitor weekly and monthly trade, analysing key metrics and recommending tactical actions to achieve financial targets.
• Manage replenishment, NOS, and seasonal transitions to ensure strong sell‑through and inventory efficiency.

Cross‑Functional Collaboration

• Act as the primary liaison between Sales, Operations and Finance.
• Collaborate with central and regional planning teams to ensure consistency in financial targets and product flow.
• Partner with Marketing and Commercial teams to integrate promotional plans and new launches into forecasts, drive execution of new seasonal product launches ensuring their success with maximum impact.
• Support senior leadership with data‑driven insights and presentations for strategy reviews and market meetings.

Analysis & Continuous Improvement

• Deliver comprehensive data‑driven business analysis across sales, margin, and stock KPIs by region, account, division.
• Lead post‑season hindsight reviews to identify performance trends, bestsellers, and areas for improvement.
• Consolidate market insight reporting, providing product development opportunities to Central Planning on local trends, pricing strategies and consumer behaviour.
• Support ongoing system and process enhancements to improve forecast accuracy and reporting efficiency.
• Drive adoption of best practices in planning methodology, data integrity, and business reporting.

Requirements

• Extensive experience in merchandising, buying, or category management—ideally in fashion, lifestyle, or consumer goods.
• Experience managing assortments across multiple brands and channels (retail, e‑com, wholesale).
• Ability to interpret sales data, forecast trends, and drive data‑informed decisions (Excel proficiency is essential; tools like PowerBI, Tableau are a plus).
• Deep understanding of local market dynamics, consumer behaviour, and competitor landscape.
• Solid grasp of margin, pricing, OTB, inventory management, and financial KPIs.
• Ability to maintain and adapt global brand identity while optimizing for local relevance.
• Proven track record of working effectively with global teams, marketing, supply chain, retail, and planning.
• Comfortable presenting to senior stakeholders and aligning diverse teams around a common plan.
• Skilled at handling multiple seasonal timelines, product calendars, and deadlines.

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best‑performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here (https://www.pvh.com/responsibility/inclusion-diversity).

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job‑related factors such as skill, ability, educational background, work quality, experience and potential.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.