Brand Marketing Manager

Michael Page (UK); England; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading recruitment firm is seeking a Brand Marketing Manager in Berkshire. The candidate will develop and execute marketing strategies for FMCG brands, oversee multi-channel campaigns, and collaborate with teams to achieve business goals. This role requires strong brand management experience and leadership skills. Hybrid working is offered, with 2 or 3 days per week onsite.

Qualifications

• Strong background in brand management within the FMCG industry.
• Proven expertise in developing and delivering marketing strategies.
• Excellent analytical skills to interpret market data and consumer insights.

Responsibilities

• Develop and execute brand strategies to drive growth and market share.
• Oversee the creation and implementation of marketing campaigns across multiple channels.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.

Skills

Brand management

Marketing strategies

Analytical skills

Budget management

Leadership

Communication skills

Collaboration

Job description

Overview

• Deliver 360 brand communications campaigns across world-leading FMCG brands.
• Hybrid Working: 2 or 3 days per week in Berkshire.

About Our Client

About Our Client

The employer is a well-established organisation within the FMCG sector, recognised for its innovative approach to marketing and brand development.

Job Description

The successful Brand Marketing Manager will…

• Develop and execute brand strategies to drive growth and market share.
• Oversee the creation and implementation of marketing campaigns across multiple channels.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Analyse market trends and consumer insights to inform strategic decisions.
• Manage budgets and ensure efficient allocation of resources for marketing activities.
• Provide leadership and guidance to junior team members within the marketing department.
• Monitor and report on campaign performance, ensuring key performance indicators are met.
• Work closely with external agencies to deliver high-quality marketing materials.

The Successful Applicant

A successful Brand Marketing Manager will have…

• A strong background in brand management within the FMCG industry.
• Proven expertise in developing and delivering marketing strategies.
• Excellent analytical skills to interpret market data and consumer insights.
• Experience in managing budgets and allocating resources effectively.
• Strong leadership capabilities to mentor and guide team members.
• Outstanding communication and collaboration skills to work across teams.
• A proactive and goal-oriented approach to achieving business objectives.

What\'s on Offer

An exciting opportunity with a leading global FMCG business.