Brand Manager UK & Ireland — Growth & Play Marketing

LEGO Gruppe; Slough; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global toy company is seeking a Brand Manager to lead the marketing strategy and campaign planning for the UK & Ireland. This role focuses on executing effective Pre-School marketing strategies that deliver commercial performance while collaborating cross-functionally. Candidates should have extensive experience in Brand Management, strong communication skills, and the ability to manage complex marketing budgets. This position offers the flexibility to work from home three days a week.

Benefits

Family Care Leave

Life and Disability Insurance

Wellness resources

Colleague Discount

Bonus scheme

Qualifications

• In-depth experience in Brand Management with a focus on kids audience.
• Strategic mindset for brand and business growth.
• Excellent communication skills for partner management.
• Ability to own and analyze marketing budgets.
• Experience managing multilayered campaigns (ATL and BTL).

Responsibilities

• Develop and execute UK & Ireland marketing strategy.
• Implement Pre-School marketing strategies and activations.
• Evaluate brand performance and adjust strategies accordingly.
• Collaborate with internal and external partners for marketing impact.

Skills

Brand Management

Consumer Goods Marketing

Analytical Skills

Effective Communication

Campaign Management

Budget Ownership

Cross-functional Collaboration

Proficient in English

Job description

A global toy company is seeking a Brand Manager to lead the marketing strategy and campaign planning for the UK & Ireland. This role focuses on executing effective Pre-School marketing strategies that deliver commercial performance while collaborating cross-functionally. Candidates should have extensive experience in Brand Management, strong communication skills, and the ability to manage complex marketing budgets. This position offers the flexibility to work from home three days a week.