Brand Manager UK & Ireland

LEGO Gruppe; Slough; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global toy company is seeking a Brand Manager to lead the marketing strategy and campaign planning for the UK & Ireland. This role focuses on executing effective Pre-School marketing strategies that deliver commercial performance while collaborating cross-functionally. Candidates should have extensive experience in Brand Management, strong communication skills, and the ability to manage complex marketing budgets. This position offers the flexibility to work from home three days a week.

Benefits

Family Care Leave

Life and Disability Insurance

Wellness resources

Colleague Discount

Bonus scheme

Qualifications

• In-depth experience in Brand Management with a focus on kids audience.
• Strategic mindset for brand and business growth.
• Excellent communication skills for partner management.
• Ability to own and analyze marketing budgets.
• Experience managing multilayered campaigns (ATL and BTL).

Responsibilities

• Develop and execute UK & Ireland marketing strategy.
• Implement Pre-School marketing strategies and activations.
• Evaluate brand performance and adjust strategies accordingly.
• Collaborate with internal and external partners for marketing impact.

Skills

Brand Management

Consumer Goods Marketing

Analytical Skills

Effective Communication

Campaign Management

Budget Ownership

Cross-functional Collaboration

Proficient in English

Job description

Overview

Job Description

We are looking for a Brand Manager to drive marketing strategy and campaign planning for UK & Ireland focusing on delivering key campaigns as well as developing a strong roadmap to help maintain strong commercial performance for a fixed term contract period ending 22nd April 2027. In return, we will look to offer a competitive pay and benefits package including bonus potential.

Relocation support is not offered for this role.

Core Responsibilities

Bring your full-funnel marketing expertise, critical thinking, and energy to this role to help deliver our mission: to develop the builders of tomorrow through play. Because play equips children with the skills they need to learn and grow.

Brand Planning and Implementation

• Define and implement the Pre-School strategy leading cross-functional workstreams that align to brand vision, consumer insights, and commercial objectives.
• Implement effective Pre-School and Core theme marketing strategies and activations with clear positioning, consistent execution, and measurable performance outcomes.
• Evaluate brand and commercial performance as well as ongoing competitor activity to optimise and adjust activations that build brand equity and grow active share that drive commercial impact.
• Collaborate cross-functionally with partners internally and externally (including internal and external agencies) to gear the owned / earned / shared / paid (OESP) activities towards sales and brand impact.

Business & Project Management

• Plan and run budgets and financials related to marketing campaigns.
• Establish strong retailer strategies in partnership with sales that facilitate key account preview sell-in of critical marketing programs as required.
• Ongoing analysis and evaluation of brand and campaign performance and initiate corrective actions.
• Partner closely with sales and their key customers, to provide category and shopper insights to drive performance and with both regional and global to implement Integrated Planning.

Team Fit

Play your part in our team succeeding! The Marketing Department develops and cultivates consumer demand for the company by converting consumer, shopper and market insights into compelling and innovative marketing programs that remain grounded in a strong commercial understanding and focus. The team looks to implement innovative ways for marketing plans that strengthen the brand image across the target audiences.

Requirements

• In-depth experience in Brand Management and Consumer Goods Marketing with an in-store kids audience campaign focus, preferably within an international company in either FMCG or Entertainment sectors (cross-country exposure would be nice to see).
• A strategic and analytical mentality that translates into both brand and business growth.
• Proficient communication and partner management that convinces teams to deliver on shared objectives.
• Experience of owning budgets; product /demand forecasts; in market performance and tracking via reporting systems (e.g., IRI, Nielsen, Kantar, Circana).
• To own and run multilayered campaigns (ATL and BTL) that show a deep understanding of key marketing principles in collaboration with agencies.
• An excellent communicator, both verbally and in writing, with the ability to convey complexity in a clear, simple message.
• Proficient in English both written and spoken.
• Ability to work 3 days in our Slough office and 3 days per week from home.

Join the LEGO Team

Join the global LEGO® family!

What’s in it for you?

Here is what you can expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – You’ll have access to wellbeing resources and initiatives including the Headspace App and local programmes.
• Colleague Discount – Eligible for our generous colleague discount from day 1.
• Bonus – When goals are reached, you’ll be rewarded through our global bonus scheme where eligible.

Workplace

Your workplace – Primary location is an office with flexibility to work from home. The hybrid work model will be discussed with you by your People Leader during recruitment.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play where everyone feels safe, valued and they belong.

The LEGO Group is an equal opportunity employer and is committed to equal employment opportunity and equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. It is also fully committed to Children’s Rights and Child Wellbeing. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights. Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw our jobs at any time. If you’re interested, please apply as soon as possible.