Brand Manager - Plenish

Britvic; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent beverage company in London is seeking a Brand Manager for its plant-based milks portfolio. The ideal candidate will have a passion for food and wellness, along with proven FMCG brand management experience. Responsibilities include leading growth strategies, monitoring market trends, and creating engaging communications. This role offers a competitive salary and a hybrid working environment with generous benefits like monthly product allowances and private medical options.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Proven experience in FMCG brand management, ideally with exposure to high growth categories.
• A natural balance of analytical thinking and creative instinct.
• Strong innovation experience — from insight gathering to concept creation to launch.

Responsibilities

• Lead and develop the growth and innovation strategy for plant-based milks.
• Monitor category trends to unlock penetration and frequency growth.
• Champion consumer-first thinking across the business.
• Develop integrated communications plans that build brand equity.
• Own the creative process end-to-end, combining strategic rigour and creative flair.
• Analyse marketing activities and measure success.

Skills

Passion for food, health, wellness

FMCG brand management experience

Strong innovation experience

Analytical thinking

Creative instinct

Proactive and entrepreneurial mindset

Consumer-centric approach

Job description

Job Title: Brand Manager - Plenish
Location: Exmoor Street, London - Hybrid role
Job Length: Permanent
Working Hours: Monday to Friday (37.5 hours per week)

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

We are Plenish — a premium, plant-based brand on a mission to make healthy choices easy and delicious.

Built on cold-pressed juicing roots and powered by organic ingredients, Plenish has doubled its business year after year, becoming the fastest-growing brand in plant-based milks and functional juice shots in the UK. Now proudly part of Carlsberg Britvic, we maintain the agility, creativity and entrepreneurial spirit of a start-up, backed by the scale and ambition of a global beverage powerhouse. It’s the best of both worlds — high growth, high energy, and high impact.

We’re looking for a Brand Manager with a passion for food, health and wellness, a curious mind, and a consumer-first approach to help us shape the next chapter of our growth. In this role, you will own the plant-based milks portfolio and support the wider functional shots business, driving innovation, brand building, and category expansion.

Role Responsibilities

• Lead and develop the growth and innovation strategy for plant-based milks — from insight to idea to execution.
• Monitor category trends, consumer behaviour and competitive performance to unlock opportunities for penetration and frequency growth.
• Champion consumer-first thinking across the business, bringing insight-driven storytelling into every decision.
• Translate the annual operating plan into a best-in-class marketing calendar across plant-based milks and juice shots.
• Develop integrated communications plans that build brand equity and drive relevance across channels.
• Own the creative process end-to-end, combining strategic rigour and creative flair.
• Analyse marketing activity, measure success and turn learnings into future action.
• Partner closely with Commercial teams to align brand, category and commercial strategies.
• Lead cross-functional teams with clarity, purpose and pace — keeping projects moving and people inspired.
• Create an environment where creativity, curiosity and collaboration thrive.
• Influence internal and external partners to deliver work that is brave, effective and beautifully executed.

Experience and Key Attributes

• A genuine passion for food, health, wellness and natural products.
• Proven experience in FMCG brand management, ideally with exposure to high growth categories.
• Strong innovation experience — from insight gathering to concept creation to launch.
• A natural balance of analytical thinking and creative instinct.
• Curious, proactive, entrepreneurial — someone who spots opportunities and moves fast.
• Deeply consumer-centric, able to advocate for the consumer in every discussion.
• Comfortable working across strategy and execution in a fast-paced, scaling environment

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.