Brand Manager

Carlsberg Britvic; Dacorum; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global beverage company is seeking a Brand Manager for Pepsi to drive brand initiatives in a collaborative and innovative environment. As part of the Carbonates team, you will manage seasonal campaigns, collaborate with external partners, and optimize brand performance. The ideal candidate has extensive FMCG experience, strong leadership abilities, and a passion for building effective brand strategies. This role offers a hybrid working model with competitive salary and comprehensive benefits.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

High street discounts

Qualifications

• Experience in FMCG brand management at a significant scale.
• Ability to manage budgets and P&L accountability.
• Comfortable working in complex, matrix organizations.

Responsibilities

• Lead projects for seasonal campaigns and flavour development.
• Represent the brand in commercial meetings.
• Collaborate on Activation Toolkits with PepsiCo.
• Deliver the annual operating plan and budget.
• Analyze brand performance and recommend changes.

Skills

Brand leadership experience

Collaboration

Managing brand performance

Influencing stakeholders

Creativity in brand strategy

Job description

Job Title: Brand Manager – Pepsi

Location: Hybrid – Hemel Hempstead

Job Length: Permanent – Full Time

Competitive Salary with extensive benefits

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (incl. bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the common goal remains: ensuring our people succeed.

About the role

As Brand Manager for Pepsi, you will be joining a fun, creative and high performing Carbonates team. Working on the largest brand within Carlsberg Britvic, you will partner closely with our partners at PepsiCo and the internal cross-functional team to deliver outstanding in-market execution for Pepsi.

Role Responsibilities

• Lead key projects for both Pepsi and Carlsberg Britvic, including seasonal campaigns, flavour development, Pepsi Platform workstreams.
• Represent and champion the brand and team in key commercial meetings across the business and externally.
• Collaborate with PepsiCo to deliver best-in-class Activation Toolkits for use by the On Trade & Off Trade shopper marketing teams.
• Deliver the Pepsi annual operating plan (AOP) and the annual budget.
• Lead and deliver below-the-line activities and work closely with PepsiCo, external agencies and the Carlsberg Britvic marketing team to deliver impactful activation programmes.
• Proactively monitor and analyse brand and competitor performance and activity, recommending necessary changes to the annual plan through to the business performance cycle.
• Support the Senior Brand Manager and/or Marketing Controller in the creation of the annual operating plan.
• Bring passion and energy to the team, share learnings and build a strong culture across the wider carbs team.
• Lead product change project management through the stage & gate process including EPD, NPD, artwork and PPA commercialisation.
• Lead cross-functional teams (commercial & operational) for assigned projects, providing vision and direction to ensure effective delivery of agreed brand activities and programmes.
• Manage brand expenditure to maximise value and ROI for the organisation and its shareholders.

Experience and Key Attributes

• Brand leadership experience is needed, preferably in FMCG, ideally working on a significant scale brand.
• Passionate about building brands and experienced in managing brand performance and P&L accountability.
• Thrives on collaboration, leading cross-functional projects and inspiring teams to deliver outstanding results.
• Translates consumer, shopper, and category insights into bold, actionable strategies.
• Confident managing budgets and influencing stakeholders at all levels.
• Experienced working with creative and activation agencies, achieving the best from them.
• Adds creativity and vision to brand strategy, driving equity growth and profitability.
• Comfortable navigating complex, matrix organisations and has delivered insight-led strategies that make a real impact.

Our commitment to diversity, equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences – including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs to ensure a fair and equitable experience for all candidates, so please let us know if you require any adjustments during the recruitment process.

Application Process

All applications will be reviewed in the New Year, and candidates will be contacted in 2026. We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.