Brand Manager - Food To Go

Tesco; Welwyn Garden City; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading UK retailer is seeking a Brand Manager to spearhead the development of their Own Brand range within the Food To Go category. This role involves collaborating with cross-functional teams to execute brand strategies while managing all elements of the 6Ps. Ideal candidates will have robust brand leadership experience, commercial acumen, and proficiency in stakeholder management. The position offers attractive benefits including an annual bonus, extensive holiday, and medical insurance.

Benefits

Annual bonus scheme up to 20%

25 days holiday plus personal day

Private medical insurance

26 weeks maternity leave at full pay

Free 24/7 virtual GP service

Qualifications

• Previous experience in brand management is necessary.
• Ability to work collaboratively in a team setting.
• Strong commercial acumen and understanding of brand dynamics.

Responsibilities

• Lead Own Brand Development across relevant categories.
• Develop and deliver Own Brand Strategy for Tesco.
• Identify and prioritize growth opportunities for the brand.
• Launch product concepts and propositions based on insights.
• Build relationships with cross-functional teams and stakeholders.
• Monitor market and customer metrics for opportunities.
• Ensure brand guidelines are implemented consistently.

Skills

Brand leadership experience

Teamwork & collaboration

Commercial understanding

Stakeholder management

Job description

About the role

We’re looking for a talented Brand Manager to lead the development of our Own Brand range within the Food To Go category. In this role, you’ll identify and prioritise growth opportunities across our food brands, shaping propositions that excite customers and drive performance.

You’ll work closely with cross‑functional teams to deliver our brand strategy and pipeline, managing all elements of the 6Ps: Product, Packaging, Price, Place, People and Promotion. Your ability to turn data and customer insight into compelling brand propositions will be key to success.

This role is ideal for someone with strong commercial acumen, a passion for brand building and the ability to collaborate effectively with stakeholders to deliver results.

You will be responsible for

• Responsible for Own Brand Development across all tiers in my designated category. Working with cross‑functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion) in my area.
• Developing and delivering the Own Brand Strategy across all Own Brand tiers (Tesco Finest, Tesco Core & Exclusively At Tesco brands) within the Food To Go category, including Sandwiches, Wraps, Salads, Sushi & Snacking.
• Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the category, and aligning cross‑functional & senior teams to deliver.
• Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
• Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touchpoints.
• Developing strong relationships within cross‑functional teams and with key senior stakeholders.
• Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
• Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.
• Following our Business Code of Conduct and always acting with integrity & due diligence.

You will need

• Previous Brand leadership experience.
• Teamwork & collaboration experience.
• Commercial understanding.
• Stakeholder management.

What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.

It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.

We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.

But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.

We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers

Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.

For more information about us please visit www.tescoplc.com