Brand Manager

Career Choices Dewis Gyrfa Ltd; Wrexham; On-site; GBP 30,000 - 38,000; Full time

Job summary

A marketing agency in Wrexham is seeking a Brand Manager to support various business areas, including service, retail, and export markets. The role involves data analysis, campaign management, and marketing content creation. With a focus on innovation, the successful candidate will collaborate with the marketing team to develop strategies, maintain the budget, and analyze performance. Benefits include a generous staff discount, life assurance, and holidays.

Benefits

Generous staff discount on products

Modern office environment

21 days holiday plus bank holidays

Life assurance

Critical illness cover

Qualifications

• Strong communication skills for engaging with all areas of the business.
• Ability to develop innovative marketing campaigns.
• Experience in using data analysis tools for performance evaluation.

Responsibilities

• Support delivery of the marketing plan and maintain the website.
• Develop launch packs for new products.
• Prepare marketing campaign reports using data analysis tools.

Skills

Excellent verbal and written communication skills

Ability to adapt to changing market trends

Proficiency in analysing data

Familiarity with social media platforms

Understanding of business strategy

Tools

CRM (HubSpot)

Google Analytics

Job description

Brand Manager

Up to £38k per annum Monday

Friday Wrexham

Our client based in Wrexham is looking for a Brand Manager to join their team on a permanent basis.

This role will support all areas of the business including Service, Retail and Export markets.

The individual will join a talented team and be immersed in all aspects of marketing from data analysis, CRM and campaign management to PR, Blog and report writing and budget tracking.

Our client’s marketing team create 99% of the marketing content, creative and web development together with packaging and brand work in house and therefore this role provides a unique opportunity to be involved in all aspects of marketing.

Performance Objectives

• Support delivery of the marketing plan, e.g., maintain the website through Strappi/CMS.
• Blog, copy writing, copy checking and PR.
• Work with designers to deliver marketing materials and campaigns such as flyers, newsletters and posters.
• Run email and WhatsApp marketing campaigns.
• Occasional attendance at national and regional shows.
• Develop launch packs for new products.

Data Analysis

• Sales, customer, category, campaign and NPD analysis.
• CRM (HubSpot).
• Prepare marketing campaign reports and presentations using data analysis tools.

Marketing Budget

Ensure marketing budget is maintained with all proposed and actual spend and reported monthly.

Person Specification

• Excellent verbal and written communication skills for engaging with all areas of the business.
• Ability to adapt to changing market trends and address challenges during campaigns.
• Ability to develop innovative marketing campaigns and branding strategies.
• Proficiency in analysing data to understand campaign performance and identify areas for improvement.
• Collaborate effectively with other team members and departments.
• Familiarity with social media platforms, SEO, Google Analytics, and other marketing tools.
• Understanding of business strategy and customer behaviour.

Benefits

• Generous staff discount on products.
• Modern office environment.
• 21 days holiday, plus bank holidays.
• Life assurance.
• Critical illness cover.

How to Apply

To apply please call Gap Personnel Wrexham branch on 01978 366666, alternatively, send your CV to rebecca.browngap-personnel.com. Gap Personnel Group is committed to the selection, recruitment, and development of the best people, basing judgments solely on suitability for the job.

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Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible.

Thank you for your interest in this role and we look forward to working with you in the future.

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