Brand Manager

Lotus Bakeries; Hatfield; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading food company in the UK seeks a National Account Executive for its Impulse Sales team. This role involves data analysis to provide insights supporting brand growth and relationships with key retail buyers. Ideal candidates should have FMCG experience, strong communication and presentation skills, and the ability to prioritize in a fast-paced environment. Benefits include a competitive salary, hybrid working, and a supportive culture focused on growth within the healthy snacking sector.

Benefits

Competitive salary + bonus

Hybrid working & flexible hours

25 days holiday + bank holidays

Pension scheme & product discounts

Qualifications

• Experience in FMCG, ideally in category management or insights.
• Strong ability to train and coach on data usage.

Responsibilities

• Make recommendations on range, fixture, price, and promotions.
• Build relationships with key buyers and merchandising contacts.
• Provide analysis and insights for the Commercial team.
• Share monthly reporting responsibilities for internal alignment.

Skills

Data analysis

Communication skills

Presentation skills

Relationship-building skills

Results-driven

Tools

IRI

Kantar

Nielsen

Dunnhumby Shop

Nectar 360 SIP

Job description

Benefits

• Competitive salary + bonus
• Hybrid working & flexible hours
• 25 days holiday + bank holidays
• Pension scheme & product discounts
• Work with iconic brands: BEAR, TREK, nakd., Kiddylicious, & Peters Yard

About Lotus Natural Foods

We’re Lotus Natural Foods, the healthy snacking division of Lotus Bakeries, home to five incredible brands: BEAR, TREK, nakd., Kiddylicious, and Peters Yard. We’re passionate about taste, quality and long‑term growth, and we’re looking for a talented National Account Executive to join our Impulse Sales team.

About you

• Experience in data analysis that goes beyond numbers to tell a story.
• Ability to train and coach the business to use data and insights effectively.
• Excellent communication, presentation and storytelling skills.
• Strong relationship‑building skills – trusted expert both internally and with buyers and merchandising contacts.
• Outcome‑focused, results‑driven and able to prioritise quickly in a fast‑moving, entrepreneurial environment.
• Ready to roll sleeves up, get stuck in and handle diverse tasks in a small team.

Requirements

• Previous experience working in FMCG, ideally in category management or insights (supplier or agency side).
• Experience using data providers such as IRI, Kantar, Nielsen, Dunnhumby Shop and/or Nectar 360 SIP.

About the role

You will report to the Category Development Manager and focus on becoming a business expert in the continuous NielsenIQ (NIQ), dunnhumby, and Nectar 360 SIP category data we purchase, providing ongoing insights into what drives our brands and the competition.

Responsibilities

• Make recommendations on range, fixture, price and promotions to unlock sales growth for the business and key retail customers.
• Build and maintain strong relationships with key buyers and merchandising contacts to secure trust and implementation of recommendations.
• Provide analysis and insight for the Commercial team to take directly to retailers.
• Share monthly reporting responsibilities to ensure internal alignment and enable strategic decisions based on data.

Culture

We work collaboratively, celebrate individuality, and share an ambition for growth. We thrive in a fast‑paced, entrepreneurial environment and value impact across leading healthy snack brands.

Apply

Ready to join us as our next Category Executive? Apply today and help shape the next chapter of growth for Lotus Natural Foods.