Brand Manager

COREcruitment; City Of London; Hybrid; GBP 51,000 - 60,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Brand Manager for an established beer brand in London. The role focuses on brand strategy, marketing plans, and budget management while fostering a collaborative culture. The ideal candidate has a strong background in FMCG and proven success in launching drinks brands. This position offers a hybrid work model and the opportunity to make a significant impact on brand growth.

Qualifications

• Previous experience in Brand Management within the Drinks FMCG sector.
• Proven track record of successfully launching and growing drinks brands.
• Strong understanding of the drinks market, consumer preferences, and industry regulations.

Responsibilities

• Develop and implement brand strategies and marketing plans.
• Conduct market research to identify trends and opportunities.
• Manage the budget for brand marketing initiatives.

Skills

Brand Management

Market Research

Budget Management

Digital Marketing

Communication Skills

Tools

Microsoft Office Suite

Marketing Analytics Tools

Job description

Overview

Brand Manager – Established Beer Brand – London - Up to £60,000 plus package

This is a very exciting opportunity to work with one of the most fast-growing and innovative beer brands across the UK. The brand has not only made a significant dent in the trade, but they have an exceptional product, ongoing NPD and a truly incredible collaborative culture.

We are seeking a dynamic and passionate Brand Manager to join their team and contribute to their ongoing success. The Brand Manager will be responsible for the day to day marketing of the brand, brand strategy, budget management, activations and the overall digital success. The Brand Manager will be integral to business growth and have a “hands on” attitude.

This role will be hybrid and based out of a London office, with regular expectations to attend events and trade shows.

Brand Manager Key Responsibilities

• Develop and implement brand strategies and marketing plans for their brands, with a focus on achieving sales and revenue targets.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand differentiation.
• Develop and implement the social media and content strategy for the business, with access to all online platforms.
• Manage the budget for brand marketing initiatives and ensure cost-effective allocation of resources.
• Analyse and report on brand performance, using data-driven insights to make informed decisions and adjustments.
• Build and nurture relationships with key stakeholders, including distributors, retailers, and industry influencers.
• Monitor and protect the brand's reputation, ensuring all marketing activities align with our brand values and quality standards.
• Stay updated on industry trends and regulatory changes related to wine marketing and branding.

The ideal Brand Manager

• Previous experience in Brand Management within the Drinks FMCG sector.
• Proven track record of successfully launching and growing drinks brands.
• Strong understanding of the drinks market, consumer preferences, and industry regulations.
• Excellent communication, presentation, and interpersonal skills.
• Previous experience working with social and digital content.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

How to apply

If you are interested in having a chat about this role, please forward updated CV’s to Mark at COREcruitment / [e-mail]

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia. To view other great opportunities please check out our website at www.corecruitment.com or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you. Follow COREcruitment on your favourite social networks - Facebook, Twitter, LinkedIn and Instagram