Brand Manager

Greene King; Burton upon Trent; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading pub company in the UK is seeking a Brand Manager to shape and deliver brand strategies enhancing customer experience. This role involves developing a brand plan, prioritizing initiatives, and managing partnerships in a dynamic environment. Candidates should have proven brand management experience, strategic execution skills, and a creative mindset. Benefits include a competitive salary, career development, and various discounts on services. The position is located in Burton upon Trent.

Benefits

Competitive salary

Career development opportunities

33% discount for you and 15% for loved ones

Free employee assistance program

50% discount at Greene King Inns

Refer a friend bonus

Access to wages before payday

Retail discounts up to 30%

Qualifications

• Proven experience in brand management or brand marketing.
• Strong ability to develop and execute strategic plans.
• Excellent stakeholder management and collaboration skills.
• Knowledge of customer journey optimisation.

Responsibilities

• Develop and maintain a 3-5 year brand plan.
• Create and prioritise an 18-month roadmap of brand initiatives.
• Oversee brand guidelines and visual identity.
• Partner with marketing teams for integrated campaign calendars.
• Build and manage long-term partnerships.

Skills

Brand management experience

Strategic planning

Stakeholder management

Campaign development

Creativity and analytical mindset

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Job Description

As the brand manager of a family favourite national hospitality brand, you will shape and deliver brand strategies that enhance the customer experience and drive growth within your brand

Qualifications

Your role as Brand Manager

• Develop and maintain a 3-5 year brand plan informed by insights and strategic goals
• Create and prioritise an 18-month roadmap of brand initiatives to boost engagement
• Partner with marketing teams to design integrated campaign calendars aligned with objectives
• Oversee brand guidelines and visual identity across all channels
• Build and manage long‑term partnerships that strengthen brand reputation

What you’ll bring...

• Proven experience in brand management or brand marketing
• Strong ability to develop and execute strategic plans
• Excellent stakeholder management and collaboration skills
• Knowledge of customer journey optimisation and campaign development
• A creative and analytical mindset with attention to detail

Additional Information

We’re all about rewarding our team's hard work, that’s why...

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well‑known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well‑being, financial and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...