Brand and Reputation Manager - TikTok LIVE - London

TikTok; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media company in London is looking for an experienced candidate to enhance their livestreaming business. The role involves building amplification plans, designing creator programs, and analyzing successes to engage communities effectively. Candidates should have a bachelor's degree and over five years of experience in tech product marketing and community growth. This fast-paced environment demands strong project management skills and the ability to handle crisis management responsibly.

Qualifications

• 5+ years of work experience in tech product and reputation marketing.
• Experience in project design and execution.
• Deep understanding of creator lifecycle from onboarding to engagement.

Responsibilities

• Build end-to-end amplification plans for livestreaming.
• Design and lead creator programs focused on content quality.
• Analyze department's successes and promote to audiences.

Skills

Tech product marketing

Community growth strategies

Project design

Copywriting

Crisis management

Education

Bachelor degree or above

Job description

Our team plays an integral role in building a good reputation for TikTok LIVE, and forms an essential part of a connected and growing team in a global function. We are looking for an outstanding candidate to join us at TikTok London and help make an impact on our live-streaming business.

Responsibilities

• Build end-to-end amplification plans (from research, design, to execution) that promote the positive impact of the livestreaming business models, by highlighting core TikTok and TikTok LIVE narratives through campaigns via on-platform tools, and gamification strategy - Develop positive creator acquisition plans; and provide coaching and educational resources to help creators improve the performance of their LIVE content
• Design and lead positive creator programs focused on content quality, and community connection - Conduct outreach to local stakeholders (. non-profits, educational institutes) to collaborate on content strategies - Work with internal stakeholders across Marketing, PR, GR, CSR, Legal, Short Video Operations to drive plans for creator and product promotions / pitches etc
• Analyze and promote the department's work, successes, best practices, and key learnings to internal and external audiences through case studies and event participation

Minimum Qualifications

• Bachelor degree or above with 5+ years of work experience in tech product and reputation marketing and operations, as well as creator / community growth
• Experience in project design, including targeted audience segmentation
• Deep understanding of the creator lifecycle - from onboarding to sustained community engagement.
• Experience in project execution through our owned and operated channels.
• Understanding of livestreaming business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities.
• Experience in copywriting Preferred Qualifications
• Comfortable working in a fast paced environment, where organizational goals will evolve along with the pace of the business
• Experience with crisis management