Overview
The Counter Lead is responsible for supporting the Brand in driving sales turnover and market share by remaining consumer focused. They are accountable for presenting a credible and professional Brand image to all internal and external consumers at all times.
Responsibilities
- Maximise sales through selling, providing excellent service and retail standards.
- Contribute to efficiencies by adhering to store/Brand/Company procedures and guidelines.
- Understand daily/weekly targets and ensure personal awareness of all additional sales avenues (e.g., events, Omni and digital channels).
- Keep up to date with competitor activities and missed opportunities.
- Effectively utilise social media to drive the business and protect/enhance the Brand image.
- Deliver the Brand Strategy and the delivery of an effective local plan.
- Plan and implement local marketing & events initiatives, aligned to retailer activity.
- Deliver excellence in service by implementing measures to continually improve service levels, foster a zero-complaint mindset, and create a “surprise and delight” culture.
- Be an Ambassador for the Brand and lead the way in representing Brand values.
- Manage refunds and complaints in line with Company guidelines and seek guidance from the Area Manager when appropriate.
- Use digital tools to keep knowledge up to date.
- Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
- Develop up-to-date product knowledge to deliver an industry-leading experience that meets consumer needs.
Operations
- Plan to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
- Review retail standards daily and ensure they are maintained to the required standard.
- Ensure deliveries, stock movements and related administration are completed within agreed Company timeframes.
- Ensure all auditable processes and administration are actioned according to Company guidelines and take corrective action in highlighted areas of risk.
- Ensure information requests are fulfilled accurately and within deadlines.
- Minimise stock loss by implementing and following Company Security Policies and Procedures.
- Create and maintain a safe working environment for consumers, adhering to Company and Retailer Policies and Procedures.
- Ensure health & safety responsibilities and all operational activities achieve a minimum overall audit grade of “Acceptable”.
Commerciality
- Manage daily replenishment and take appropriate action where necessary.
- Maximise sales performance by utilising all commercial reports before making decisions.
- Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
- Identify stock package issues and take corrective action, informing the Area Manager when out of direct control.
- Effectively manage all promotions and discounts in line with Company guidelines.
- Identify trends and make suggestions to enhance product performance.
Qualifications
- Experience in a fast-paced retail and/or consumer facing environment.
- Ability to drive self-development.
- Commercial understanding and awareness of the industry.
- Effective communication, organisation and prioritisation skills.