Beauty Influencer Marketing Lead

Sand & Sky; Greater London; Hybrid; Confidential; Full time

Job summary

A leading beauty brand based in Greater London is seeking an Influencer Marketing Manager to develop and execute impactful strategies across social platforms like TikTok and Instagram. You will manage influencer relationships and campaigns, ensuring they align with brand goals. Ideal for candidates with over three years in influencer marketing, particularly in D2C beauty eCommerce. Strong analytical skills and content sensibility are key for this role. The position demands creativity and an understanding of Gen Z and millennial audiences.

Qualifications

• 3+ years in influencer marketing, preferably in beauty or skincare.
• Experience in D2C eCommerce is essential.
• Strong understanding of TikTok and Instagram cultures.

Responsibilities

• Lead influencer marketing strategies across TikTok, Instagram, and YouTube.
• Develop relationships with creators and talent managers.
• Manage end-to-end influencer activations and campaigns.

Skills

Influencer Marketing

Content Creation

Campaign Management

Analytical Skills

Tools

CreatorIQ

Grin

Aspire

Upfluence

Job description

A leading beauty brand based in Greater London is seeking an Influencer Marketing Manager to develop and execute impactful strategies across social platforms like TikTok and Instagram. You will manage influencer relationships and campaigns, ensuring they align with brand goals. Ideal for candidates with over three years in influencer marketing, particularly in D2C beauty eCommerce. Strong analytical skills and content sensibility are key for this role. The position demands creativity and an understanding of Gen Z and millennial audiences.