B2B Marketing Automation Specialist (Pardot & Salesforce)

BMS Engineering Recruitment; Kings Langley; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A global marketing firm is seeking a Marketing Automation & Campaign Specialist to enhance lead generation through marketing automation. This role involves executing campaigns primarily using Pardot and Salesforce, as well as managing paid digital campaigns. Candidates should have over 3 years of B2B marketing experience with a strong focus on automation and data-driven performance. This hybrid position offers the opportunity to work with renowned brands and emphasizes measurable impact.

Benefits

Competitive salary

Benefits package

Qualifications

• 3+ years’ experience in B2B lead generation marketing roles.
• Strong hands-on experience with Pardot and Salesforce.
• Experience running LinkedIn Ads and Google Ads in a B2B environment.

Responsibilities

• Build, run, and optimise workflows in Pardot.
• Execute segmentation and email nurture programmes.
• Deliver paid campaigns across LinkedIn Ads and Google Search.

Skills

B2B lead generation

Marketing automation

Digital marketing

Data analysis

Attention to detail

Fluent English

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Job description

A global marketing firm is seeking a Marketing Automation & Campaign Specialist to enhance lead generation through marketing automation. This role involves executing campaigns primarily using Pardot and Salesforce, as well as managing paid digital campaigns. Candidates should have over 3 years of B2B marketing experience with a strong focus on automation and data-driven performance. This hybrid position offers the opportunity to work with renowned brands and emphasizes measurable impact.