B2B Campaign Manager

Salt; Remote; GBP 60,000 - 80,000; Part time

Job summary

A leading Health Service client is looking for an SME Marketing Manager to drive B2B marketing efforts for small businesses. This fully remote, 3-month contract is ideal for someone passionate about engaging with local retailers and creating impactful marketing strategies. Key responsibilities include managing acquisition campaigns, developing compelling content, and collaborating with teams to enhance partner engagement. The role requires strong analytical skills and experience with CRM tools like Microsoft Dynamics.

Qualifications

• Solid B2B marketing experience, ideally with local or small retailers.
• Track record of planning and delivering multi-channel campaigns.
• Strong analytical skills and confidence in evaluating ROI and engagement.
• Understanding of acquisition funnels, partner ecosystems, and retail dynamics.
• Experience working with agencies and fulfilment partners.

Responsibilities

• Lead acquisition campaigns to bring more small businesses onto the platform.
• Create engaging marketing content across email, social, and case studies.
• Build an effective partner engagement programme to keep businesses informed.
• Collaborate with internal teams for consistent messaging.
• Measure performance and optimise campaigns using data-driven insights.
• Provide feedback on partner insights to shape future offerings.
• Manage campaigns within CRM (Microsoft Dynamics).

Skills

B2B marketing experience

Multi-channel campaign management

Analytical skills

Understanding of acquisition funnels

Experience with suppliers

Creativity

Communication skills

Interest in AI and marketing technologies

CRM and marketing automation platforms

Tools

Microsoft Dynamics

HubSpot

Job description

Salt is excited to once again collaborate with a leading Health Service client, who are looking to hire a talented SME Marketing Manager to help grow and support a network of small businesses promoting their app features. If you’re passionate about B2B marketing, love working with small businesses, and thrive in a fast-moving environment, this role is for you.

This is a 3 month contract opportunity, fully remote, operating and ideally ASAP starting.

Key Role Responsibilities

• Lead acquisition campaigns to bring more small businesses onto the platform.
• Create smart, engaging marketing content across email, social, and case studies.
• Build an effective partner engagement programme to keep businesses active and informed.
• Collaborate with wider internal teams (i.e. product, UX, and partner-support) to create consistent and compelling messaging.
• Measure performance and optimise campaigns through the use of data-driven insights.
• Effectively feed back partner insights to help shape the future of the proposition.
• Managing campaigns and requirements within our CRM (Microsoft Dynamics).

Key Skills Required

• Solid B2B marketing experience, ideally with local or small retailers.
• A track record of planning and delivering multi-channel campaigns.
• Strong analytical skills and confidence evaluating ROI and engagement.
• Good understanding of acquisition funnels, partner ecosystems, and retail dynamics.
• Experience working with suppliers such as agencies and fulfilment partners.
• Creativity, clear communication, and a proactive, hands‑on approach.
• Hold an interest in AI and new marketing technologies.
• CRM & marketing automation platforms (e.g., Microsoft Dynamics, HubSpot).

If this sounds like the perfect fit for you, get in touch!