Associate Marketing Manager – Digital Engagement Strategy

The Wendy's Company; England; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading fast-food chain in the UK is seeking an experienced Associate Marketing Manager for Digital Engagement Strategy. The role focuses on executing the digital marketing plan to increase digital sales, particularly through delivery channels. Candidates should have a bachelor's degree in Digital or Marketing and at least 5 years of delivery marketing experience with a consumer brand. This position involves collaboration with internal teams and external partners to optimize performance and drive customer acquisition.

Qualifications

• Bachelor's Degree required, focus on Digital or Marketing is preferred.
• 5+ years delivery marketing experience required.
• Experience with large consumer-facing brands is crucial.

Responsibilities

• Execute the digital product strategy and roadmap.
• Manage digital operating costs and vendor relationships.
• Collaborate on campaign reporting and analysis.

Skills

Digital marketing strategy

Customer acquisition

SEO/SEM

Vendor relationship management

Creative project management

Education

Bachelor's Degree in Digital or Marketing

Job description

The Associate Marketing Manager of Digital Engagement Strategy is primarily responsible for increasing digital sales and executing the digital marketing plan through the creation and execution of Wendy’s content and messaging across digital channels, with a particular focus on Delivery. This role supports the development of strategic initiatives and helps coordinate with internal teams and external partners to ensure effective execution of plans as directed.

Specific areas of focus include but are not limited to: execute our marketing strategy, negotiations and execution across third-party aggregator (DSP) platforms, including Uber Eats, DoorDash/Deliveroo, and JustEats. This individual will identify and create connections across digital channels (such as wendys.com, kiosk, app) to drive Wendy’s holistic campaign approach. They will play a key role in driving customer acquisition, optimizing promotional performance, enhancing brand presence on aggregator platforms, and working cross-functionally with internal stakeholders and external partners to grow sales through the delivery channel profitably.

Responsibilities

• Contribute to the development and execution of the digital product strategy and roadmap across key customer-facing channels, including App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and Analytics
• Support the development of strong working relationships with Delivery Providers (DSPs) by coordinating regular check-ins, tracking promotional opportunities, and gathering insights on platform trends and competitor activity. Use these learnings to inform campaign planning and optimize digital engagement strategies
• Manage digital operating costs, Digital SOWs and cultivate strong vendor relationships through collaboration with Finance and Marketing teams.
• Partner with various teams including US and Canada team on executions/learning/reporting and dashboard, collaborate on campaign reporting and analysis to influence future strategy
• Agency & DSP relationship and assignments
• Digital Engagement content across DSPs, email, app, .com
• Digital and Media partnership strategy
• Budget allocation and spending
• SEO/SEM Strategy

Qualifications

• Education: Bachelor\'s Degree required, focus on Digital or Marketing is preferred
• 5+ years delivery marketing experience
• Experience working at or with a large consumer-facing brand
• Experience working inside a creative agency, or experience managing creative agency resources
• Experience managing projects or campaigns
• Experience with building and executing digital testing initiatives