Associate Manager, Brand Activation - Sharpie

Newell Brands; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A consumer goods company in the Manchester area is seeking an Associate Manager for Brand Activation. This role focuses on driving growth for brands like Sharpie and involves managing national accounts and executing marketing plans. Candidates should have a Bachelor's degree in Marketing or Business, and proven experience in brand management or related functions. The ideal applicant possesses strong project management skills and is skilled in digital campaign planning. The company offers flexible hybrid working options and extensive professional development opportunities.

Benefits

Flexible hybrid working system

Unlimited access to LinkedIn Learning

Employee Referral Program

Corporate Citizenship Philosophies

Discounts on products

Qualifications

• Demonstrated experience in Channel Marketing, Trade Marketing, Brand Management, or related role.
• Familiarity with syndicated data sources and space management principles/software.
• Experience with online/digital activation and e-commerce platforms.

Responsibilities

• Manage B2B and national accounts supporting the overall brand strategy.
• Develop and execute marketing plans across physical and digital channels.
• Track brand metrics to ensure alignment with growth strategies.

Skills

Project management

Communication skills

Commercial awareness

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

MS Excel

MS PowerPoint

MS SharePoint

Job description

Location: Manchester area (Cheadle)

Reports to: Senior Marketing Manager

Contract type: Permanent

Associate Manager, Brand Activation - Sharpie

Your Role & Team in a Nutshell

As an Associate Manager, Brand Activation, you will play a key supporting role to the Marketing Manager in delivering consumer and trade activation strategies, while also taking ownership of initiatives that drive growth for brands such as Sharpie, Paper Mate, Elmer's, and Parker in the UK & Ireland.

You will manage a portfolio of national accounts, including TG Jones and Ryman, as well as B2B partners such as VOW and Costco. In this role, you will build and deliver account strategies, working cross-functionally with operations and sales teams. Your responsibilities will cover retailer media, buyer meetings, in-store activation, and online planning and delivery.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities

• Account Ownership: Manage B2B and national accounts across the UK&I cluster. Support the overall brand strategy and build tailored plans for your retailers.
• Brand Plans: Build and deliver annual retailer-focused brand plans, ensuring alignment with brand
• In-Store & Online Activation: Develop and execute annual customer marketing plans across both physical and digital channels. Manage media, display's, sampling, and activations in line with promotional calendars. Lead the design and development of in-store and online materials, and monitor and evaluate performance across channels.
• Brand Stewardship: Activate brand activities in line with brand identity and guidelines. Support the articulation and delivery of the brand's vision for both short- and long-term success.
• Cluster Growth Plans: Deliver on cluster objectives by partnering with regional marketing teams. Use POS and consumer/shopper data to develop and optimise activation plans. Track brand metrics and ensure activities align with overall growth strategies.
• New Product Launches: Support and manage product launches in the cluster. Localise and amplify launch toolkits, drive new product merchandising and activation (in-store and online), and provide input into relevant innovation programmes.
• Joint Business Plan (JBP) Support: Collaborate with sales on JBPs and Line Reviews. Make product mix recommendations at customer level, and support promotional planning for key channels/customers.
• Competitor Tracking & Reporting: Regularly monitor and report on competitor product launches and market activities within the cluster.
• Budget Management: Manage budgets in collaboration with the Marketing Manager. Plan, track, and report on the annual budget. Oversee monthly spending and allocations, and manage purchase orders with accuracy.

What You'll Need

Minimum

• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrated experience in Channel Marketing, Trade Marketing, Brand Management, Brand Activation, or a related role preferably within a leading consumer goods company
• Advanced in MS Excel, PowerPoint, and SharePoint.
• Familiarity with syndicated data sources (e.g. Nielsen, Circana) and space management principles/software.
• Experience with online/digital activation and e-commerce platforms, including retailer media and digital campaign planning.
• Willingness to travel domestically 10-20% of the time

Your advantage

• Strong project management, organisational, and communication skills, with the ability to collaborate effectively across functions and with external partners.
• Commercial awareness with experience supporting or managing budgets, and applying data to optimise marketing activities.
• Excellent written and verbal communication skills.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
• Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program - an opportunity to get a bonus
• Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell - paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on Apply on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

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