Associate Director, Event Marketing, EMEA

BloomReach Inc.; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading tech firm in the UK is looking for an Associate Director of Event Marketing, EMEA. This senior role will define the event strategy and lead impactful marketing events across EMEA. Candidates should have over 7 years of B2B marketing experience, strong leadership skills, and the ability to collaborate across teams. This position offers a unique opportunity to impact revenue and brand awareness in a dynamic environment.

Benefits

Flexible working hours

Employee Assistance Programme

Professional education budget

Qualifications

• 7+ years in B2B event marketing (SaaS preferred) with a proven record of ROI.
• Demonstrated success leading complex regional event portfolios.
• Expertise in event strategy, operations, and vendor management.

Responsibilities

• Define and govern the EMEA event strategy.
• Plan and execute end-to-end event programs.
• Own KPI measurement and reporting of event success.

Skills

B2B event marketing

Leadership

Stakeholder alignment

Cross-functional collaboration

KPI measurement

Education

7+ years experience in B2B marketing

Tools

GoodData

Hubspot

Clickup

ChatGPT

Job description

Associate Director, Event Marketing, EMEA

United Kingdom

Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We’re taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise—available on demand, at every touchpoint in their journey. We’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer‑first work marketers were always meant to do. All built on the intelligence of a single AI engine—Loomi AI—so personalization isn’t only autonomous…it’s also consistent. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

Bloomreach is seeking an Associate Director, Event Marketing, EMEA to define the regional event strategy and lead end‑to‑end execution of high‑impact marketing‑owned, sponsored, and partner events across EMEA. In this senior leadership role, you will drive qualified pipeline, revenue influence, account penetration, and regional brand elevation.

As a senior strategic leader, you will own the EMEA event roadmap, budget, operations, performance standards, and executive‑level reporting. Partnering with Demand Generation, CEAs, Partner Marketing, Customer Marketing, and Product Marketing to deliver measurable outcomes. You will also collaborate with global event peers to set best practices, contribute frameworks, and ensure alignment across markets.

What tech stack do we use?

• GoodData
• Hubspot
• Clickup
• Glean (agents)
• Wordpress
• ZIP
• Chat GTP

Assignment Responsibilities

• Collaborate on and lead the EMEA event strategy and regional calendar: Define and govern the EMEA event strategy: Prioritize programs that drive qualified pipeline, accelerate in‑flight opportunities, expand key accounts, and support regional revenue and brand goals.
• Plan and execute end‑to‑end programs (owned, sponsored, partner, executive experiences, field): Lead the planning and execution of all event types: venue strategy, vendor negotiation, production oversight, staffing models, attendee acquisition, onsite leadership, brand quality control, and post‑event performance management.
• Build deep cross‑functional alignment and accountability: Partner with Sales/SDR/Channel/CS/Account Management to shape pre‑, during‑, and post‑event motions: target account strategy, outreach frameworks, staffing briefs, onsite meeting orchestration, lead capture rigor, routing SLAs, and accelerated follow‑up processes.
• Monitor success metrics and dashboards: Own KPI measurement and reporting (MQLs, SQLs, pipeline, revenue influence, deal acceleration, cost efficiency), drive attribution excellence, and lead ROI reviews, post‑mortems, and experimentation programs to continually improve performance.
• Partner with ISV and channel teams: Define and deliver high‑impact co‑marketing programs—including joint sponsorships, regional roadshows, partner summits—and source customers for speaking opportunities and advocacy moments.
• Lead flagship owned experiences for the region: Oversee major Bloomreach‑owned experiences (Edge, Bloomreach Live regional events, End of Year, roadshows), ensuring alignment to Bloomreach’s positioning, thought leadership, and commercial priorities.
• Manage budget and forecasting: Own the regional event budget: forecasts, POs, reconciliations, vendor SLAs, and procurement workflows—delivering on‑budget, high‑ROI programs tied to revenue impact.
• Contextualize the event: Ensure cultural relevance and localisation of experiences, messaging, and programming by country and language; maintain GDPR‑compliant data capture, consent practices, and regional regulatory adherence.
• Travel: Across EMEA for onsite execution and brand representation (up to 40%).

You have the following experience and qualities:

• 7+ years in B2B event marketing (SaaS preferred) with a proven record of delivering measurable ROI, accelerating pipeline, and leading large‑scale, multi‑country programs.
• Demonstrated success leading complex regional event portfolios at a senior IC or manager level, with strong stakeholder alignment, influence skills, and crisp executive communication.
• Expertise in event strategy, experience design, operations, and vendor management; exceptionally organised, calm under pressure, and able to lead multiple concurrent high‑stakes programmes.
• Hands‑on proficiency with AI, CRM, MAP, ABM, and sales enablement tools; familiarity with Bloomreach’s event tech stack is a plus (HubSpot, Salesforce, ClickUp, WordPress, Plannuh, MixMix, ZIP, ChatGPT).
• Strong understanding of Bloomreach’s product suite and the ability to quickly translate Discovery, Content, Engagement, and Clarity into compelling event narratives.
• Fluency in English required; German preferred. Dutch and/or Central/Eastern European languages are a plus.

Example EMEA programs you may own:

• OMR, Hamburg, Germany
• EMEA Partner Summit
• Bloomreach Live CEE, Bratislava, Slovakia
• Shoptalk, Barcelona, Spain
• End of Year event CEE, Bratislava, Slovakia
• Edge Summit EMEA (planning cycle Jan–Sep)

Business Impact & Ownership

Owns end‑to‑end commercial impact of the event portfolio, including pipeline contribution, revenue influence, deal acceleration, and target account engagement. Operates as a senior regional business partner, driving decisions that materially affect revenue outcomes.

Operational Excellence & Scale

Builds frameworks, repeatable processes, and operational models that scale across markets. Establishes and enforces standards for experience quality, end‑to‑end execution, and follow‑up rigor.

Cross‑Functional Influence

Aligns multiple senior stakeholders (Sales Directors, SDR Leaders, Partner Directors, Product Marketing, Customer Marketing) to shared outcomes. Identifies regional opportunities and risks, influences investment decisions, and shapes cross‑functional strategy at the leadership level. Leads cross‑functional working groups and establishes high‑performance team rhythms.

Excited? Join us and transform the future of commerce experiences.

More things you’ll like about Bloomreach

Culture

A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.

We have defined our 5 values and the 10 underlying key behaviours that we strongly believe in. We can only succeed if everyone lives these behaviours day to day. We’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.

We believe in flexible working hours to accommodate your working style.

We work virtual‑first with several Bloomreach Hubs available across three continents.

We organise company events to experience the global spirit of the company and get excited about what’s ahead.

We encourage and support our employees to engage in volunteering activities—every Bloomreacher can take 5 paid days off to volunteer. *

We have a People Development Programme—participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.

Our resident communication coach Ivo Večeřa is available to help navigate work‑related communications & decision‑making challenges. *

Our managers are strongly encouraged to participate in the Leader Development Programme to develop in the areas we consider essential for any leader. The programme includes regular comprehensive feedback, consultations with a coach and follow‑up check‑ins.

Bloomreachers utilise the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.). *

The Employee Assistance Programme— with counsellors— is available for non‑work‐related challenges. *

Subscription to Calm—sleep and meditation app. *

We organise ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.

We facilitate sports, yoga, and meditation opportunities for each other.

Extended parental leave up to 26 calendar weeks for primary caregivers. *

Compensation

Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location. *

Everyone gets to participate in the company’s success through the company performance bonus. *

We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.

We reward & celebrate work anniversaries—Bloomversaries! *

*(Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!