Assistant Social Media and Influencer Manager

Co-op Group; Manchester; Hybrid; GBP 37,000 - 42,000; Full time

Job summary

A renowned funeral care provider based in Manchester is seeking an Assistant Social Media and Influencer Manager to join their Funeralcare Marketing team. This hybrid role involves planning and optimizing social media campaigns, creating organic content, and managing influencer collaborations. Ideal candidates will have experience with various social media platforms, excellent communication skills, and a creative mindset. The position offers a salary between £37,000 to £41,500, along with outstanding benefits.

Benefits

Annual bonus

28 days holiday (rising to 32 with service)

Pension with up to 10% employer contributions

Access to a subsidised onsite gym

30% discount on Co-op products

Virtual healthcare

Training and support for development

Qualifications

• Experience creating content for platforms like Instagram, TikTok, Facebook, LinkedIn, YouTube, and Reddit.
• Experience with managing paid campaigns and influencer campaigns.
• Good grasp of social media analytics tools.

Responsibilities

• Help plan, run, and optimise paid social campaigns across multiple platforms.
• Develop and implement social media strategy and governance.
• Create organic content that is relevant and on-brand.

Skills

Content creation

Campaign management

Social media analytics

Creativity

Organization skills

Tools

Sprinklr

Job description

Assistant Social Media and Influencer Manager - Co-op Funeralcare £37,000 to £41,500 plus excellent benefits (Work Level 6A)

Manchester city centre – in this role you'll work in a hybrid way splitting your time between home and the office (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy). In this role, you'll also travel/work outside normal working hours occasionally to attend shoots, events, etc.

We're looking for a creative and proactive Assistant Social Media & Influencer Manager to join our Funeralcare Marketing team and help us tell engaging stories about Co-op Funeralcare. As the UK's largest funeralcare provider, we're committed to providing a quality service, and you'll play a key role in making sure our clients have access to the information they need to say their best goodbye.

Why this role matters

You’ll help us bring Co-op's values to life across our social channels, working on everything from paid campaigns and influencer collabs to community engagement and content creation. It's a varied role with loads of room to grow, experiment, and make a real impact. If you live and breathe social, love spotting trends before they go mainstream, and know how to turn a scroll into a stop - this could be your next move.

What you’ll do

• Help plan, run, and optimise paid social campaigns across platforms like Instagram, TikTok, Facebook, YouTube, and Reddit
• Develop and implement our social media strategy and governance
• Work with our partner agencies to create and implement paid, owned and earned plans, as well as make sure our content hits the mark
• Create and schedule organic content that feels relevant, and on‑brand
• Track performance and pull out insights to help us do even better next time
• Support our Social Hub – our internal platform where colleagues can share Co‑op content – and help to build a network of in‑house creators
• Support community management: liaising with our agency team, upskilling, briefing to enable them to reply to comments and DMs (direct messages) in a way that feels human, helpful, and very Co‑op
• Spot brand advocates – and find ways to bring them closer to our story
• Support influencer campaigns from start to finish: sourcing, briefing, managing, and reporting
• Keep an eye on what competitors are doing and what's trending in the social world

What you’ll bring

• Experience creating content for platforms like Instagram, TikTok, Facebook, LinkedIn, YouTube, and Reddit
• Experience with managing paid campaigns/influencer campaigns
• A good grasp of social media analytics tools (we use Sprinklr, but others are useful too)
• A good eye for what makes content work
• Creativity, curiosity, and a willingness to try new things
• Great organisation and time management skills
• Some experience with community management for brands

Why Co‑op?

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co‑op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle‑to‑work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion

Please note that we may close applications for this role early.

As part of your application, you’ll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you’re a current Co‑op colleague, this does not need to be completed.