Assistant Brand Manager Digital Content

Pernod Ricard; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global spirits company is seeking a Digital Assistant Brand Manager to enhance digital content and brand engagement. The role requires 12 years of marketing experience and supports hybrid working arrangements. You'll work closely with creative teams to create compelling stories and manage social media channels. If you're innovative and data-driven, this is the opportunity to make an impact in a creative environment.

Benefits

Private medical insurance

28 days annual holiday

Employee discounts

Employee Assistance Programme

Qualifications

• 12 years of experience in marketing, brand management, or digital content creation.
• Exposure to consumer insight analysis.
• Experience with creative agencies and production teams.
• Familiar with performance metrics and tools.

Responsibilities

• Support creation of engaging digital content.
• Build strong collaborative relationships with agencies.
• Collaborate on digital cultural content development.
• Monitor KPIs and track performance metrics.
• Manage and maintain social channels.

Skills

Creative thinking

Storytelling ability

Strong communication skills

Data interpretation

Relationship building

Tools

Google Analytics

Social media insights tools

Job description

ABM Digital Content - FTC until September 2026

Your Manager : Marketing Manager - Ballantines

Team : Ballantines

Location : London

We operate a hybrid working approach which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including Absolut vodka, Ballantines, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater Malfy, Monkey 47 gins, Malibu liqueur, Mumm and Perrier‑Jouët champagnes.

In the UK

Pernod Ricard is made up of four business units:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group responsible for the production and management of our award‑winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group's duty free air travel and cruises business
• The Absolut Group, the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London

We are an organisation of 2,000 employees in the UK headquartered in London, in a brand‑new office designed with sustainability, conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers our 1,600‑strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.

Your unique contribution

Are you passionate about creative storytelling and digital innovation? We’re looking for a Digital Assistant Brand Manager who thrives on turning insights into bold ideas that captivate. In this role you’ll help shape the digital voice of our brand, creating content that sparks engagement and strengthens brand equity across global and regional campaigns.

You’ll collaborate with talented teams and creative partners to deliver best‑in‑class digital experiences blending creativity with data‑driven decision‑making. If you love ideating, experimenting, and pushing boundaries in the digital space, this is your opportunity to make an impact.

Note: this is a Fixed Term Contract until September 2026.

Key responsibilities

Creative Content Development

• Support the creation of engaging digital content for global/regional campaigns and owned social channels.
• Work with Digital, SBM Comms, SBM and Marketing Managers to align content with consumer insights and media planning needs (CAM).
• Support the development of inspiring briefs that challenge agencies to deliver innovative best‑in‑class high quality work.

Creative Collaboration

• Build strong collaborative relationships with creative agencies and partners.
• Ensure integration of visual identity is consistently applied by leveraging and deploying toolkits across all digital assets.

Cultural Content Development

• Collaborate with the wider Ballantines team and C&C CoE to create and evolve digital cultural content.
• Support partnership and sponsorship initiatives, influencer marketing programmes, and ensure content is optimised for cultural relevance.

Insights & Performance Reporting

• Comfortable working with data insight to inform content plans and optimisations.
• Set and monitor KPIs, track performance metrics and support pre‑ and post‑testing protocols to maximise asset effectiveness.

Channel & Community Management

Manage and maintain social channel (FB TW IG YT Pinterest)

• Oversee content calendars, asset documentation and community engagement (proactive and reactive).
• Monitor UGC and ensure timely publishing and housekeeping across platforms.

Budget & Compliance

• Log costs and assist with budget control ensuring compliance with working/non‑working budget guidelines.

Who you’ll be working with

• Internally: The Ballantines Brand Team, CCMs, VP Marketing, Culture & Creative, Head of Digital Marketing (Gold BU), internal creative studio.
• Externally: Creative agencies.

Your blend of talent

Experience

• 12 years of experience in marketing, brand management or digital content creation.
• Exposure to consumer insight analysis and applying findings to creative strategies.
• Experience working with creative agencies, content creators and production teams.
• Familiarity with performance metrics and tools for measuring content effectiveness (e.g. Google Analytics, social media insights).
• Familiarity with CMS platforms and social insights tools.

Knowledge

• Understanding of brand strategy and how digital content supports brand equity.
• Awareness of emerging technologies and trends in digital marketing (e.g. GenAI, social commerce).
• Basic knowledge of content platforms (e.g. Instagram, TikTok, YouTube, Meta Ads Manager).
• Basic knowledge and familiarity with digital/social advertising.
• Familiarity with creative briefing processes and campaign development cycles.

Skills

• Exceptional creative thinking and storytelling ability.
• Strong written and verbal communication skills.
• Ability to translate consumer insights into compelling content ideas.
• Ability to interpret data and insights to inform decisions.
• Relationship‑building skills to support creative partner management.

Personal Attributes

• Passionate about creativity and digital innovation.
• Curious and eager to explore new trends and technologies.
• Proactive, collaborative and resilient under pressure.

Our mix of benefits

• Health: private medical insurance, income protection, and a comprehensive Employee Assistance Programme.
• Holiday: 28 days annual holiday, employee pension, share incentive plan, season ticket loans, payroll giving and more!
• Gifts & discounts: allowance each year to spend on our brands in our staff shop and employee discounts from a range of high‑street retailers.
• Events: regular events in our very own office bar, employee‑run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality and with this you’ll be proud to belong to our Pernod Ricard family. You’ll be empowered to perform, supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world through our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams. We proactively foster a diverse workforce and an inclusive culture and environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnicity, or educational background or any other such factors. Please feel free to leave these off your CV and application form if you wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.

Employment Type

Full‑Time

Vacancy: 1