Area Sales Manager - Lighting Manufacturer

365 People; Hounslow; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading lighting manufacturer in the UK is seeking an experienced Area Sales Manager for the South West & Wales region. The role involves identifying new business opportunities, developing relationships with key stakeholders, and driving sales strategies. Ideal candidates should have a track record in sales within the lighting or electrical industry and be self-motivated with strong communication skills. This position offers a competitive salary and an uncapped commission structure.

Benefits

Competitive base salary

Uncapped bonus/commission structure

Qualifications

• Proven track-record in business development or senior sales in a relevant industry.
• Strong commercial acumen and ability to close complex deals.
• Valid UK driving licence and willingness to travel.

Responsibilities

• Identify and win new business opportunities within territory.
• Develop relationships with key stakeholders.
• Execute strategic sales plans to meet commercial targets.

Skills

Business development experience

Negotiation skills

Relationship-building

Communication skills

Self-motivation

Understanding of lighting technologies

Job description

Job Description

My client is a leading Lighting Manufacturer in the UK. They are recruiting for a capable and experienced Area Sales Manager to join their team.

Job Title

Area Sales Manager - South West & Wales

Location

Field-based role covering the South‑West and Wales region.

Salary

• £45,000.00‑£55,000.00 per year
• Competitive base salary + uncapped bonus / commission structure

Job type

Full Time, Permanent

About the role

• Identify, qualify and win new business opportunities across your designated territory/sector.
• Develop and build relationships with key stakeholders including wholesalers/distributors and contractors.
• Work closely with internal teams (product, marketing, project services) to deliver tailored proposals and solutions.
• Develop and execute strategic sales plans to meet and exceed commercial targets (revenue, margin, market share).
• Monitor market trends, competitor activity and customer needs to shape product/market strategy.
• Report on pipeline, forecast and performance, leverage CRM and other tools for visibility.

About you

What We’re Looking For:

• Proven track‑record in business development or senior sales in the lighting / electrical / building services / M&E industry (or closely related).
• Strong commercial acumen, negotiation skills and ability to close complex deals.
• Excellent relationship‑building skills, with ability to engage at multiple stakeholder levels.
• Self‑motivated, target‑driven and able to work independently and as part of a team.
• Strong communication skills (written & verbal), good presentation / proposal skills.
• Valid UK driving licence and willingness to travel across your territory (UK & possibly abroad).
• Understanding of lighting technologies, specification processes, and distribution channels is a strong advantage.