Area Sales Manager

Aspion; Bristol; On-site; GBP 45,000 - 48,000; Full time

Job summary

A well-established UK manufacturer in Bristol seeks an experienced Area Sales Manager to rejuvenate business relationships and drive growth in South-West and South Wales. The ideal candidate should possess a strong sales background in the electrical wholesale market, with the ability to reconnect with dormant accounts and capture new contractor opportunities. This role offers a competitive salary, car allowance, and commission, with significant potential for professional impact and personal growth.

Benefits

£5,000 Car Allowance

Commission potential

Qualifications

• Experience in sales within the electrical wholesale market.
• Proven track record of driving growth and managing territories.
• Capability to build and maintain strong client relationships.

Responsibilities

• Re-engage lapsed accounts and re-establish strong relationships with major wholesalers.
• Identify, target, and win new contractor business.
• Drive turnover back to six-figure monthly levels.

Skills

Sales expertise

Strong connections in electrical wholesale market

Ability to re-engage lapsed accounts

New business development

Job description

Area Sales Manager – South-West & South Wales

£45,000 – £48,000 + £5,000 Car Allowance + Commission

Covering South Wales, Bristol, Gloucester, Wiltshire, Somerset, Devon & Cornwall

Are you an experienced sales professional with strong connections in the electrical wholesale market?

Do you thrive on re-igniting dormant accounts and driving fresh growth in a territory crying out for development?

The Opportunity

Aspion are working with a well-established UK manufacturer and distributor of high-quality electrical products, known for their innovation, reliability and long-standing partnerships with leading wholesalers. After leaving this territory vacant for two years, the business is now seeking a driven Area Sales Manager to re-establish its presence and maximise the huge untapped potential across the South-West and South Wales.

This is not a “maintenance” role – it’s a chance to take ownership of a territory, revive lapsed accounts, build new contractor relationships, and drive turnover back to the six-figure monthly levels it once enjoyed. The right person will become the face of the brand across the region and play a pivotal part in its future growth.

Key Responsibilities

• Re-engage lapsed accounts and re-establish strong relationships with major wholesalers in the region
• Identify, target, and win new contractor business, supporting lighting designs and quotation...