Area Sales Executive

RSD Recruitment Ltd; Devon and Torbay; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading independent provider of materials handling solutions is seeking an experienced Area Sales Executive. This field-based role requires driving sales of new and used forklifts, managing customer relationships, and exceeding sales targets. The ideal candidate will have B2B field sales experience, strong communication skills, and a full UK driving licence. Competitive salary of £40,000–£45,000 with an OTE of £90,000+ and additional benefits including a company car and ongoing training.

Benefits

£40,000–£45,000 basic salary

Uncapped commission

Company car

Fuel card

Laptop

Mobile

23 days holiday + bank holidays

Company pension

Death-in-service cover

Wellbeing support

Ongoing training and development

Qualifications

• Proven B2B field sales experience, ideally within forklifts or heavy equipment.
• Confident communicator with strong commercial skills.
• Self-motivated and target-driven.
• Excellent organisational and time management abilities.
• Full UK driving licence required.

Responsibilities

• Generate new business and manage key accounts.
• Conduct client visits and site surveys to assess requirements.
• Prepare and deliver professional proposals and quotations.
• Negotiate and close sales agreements.
• Meet and exceed sales targets and KPIs.
• Liaise with internal service and technical teams.

Skills

B2B field sales experience

Strong commercial skills

Excellent organisational skills

Self-motivated

Confident communication

Job description

Overview

A leading independent provider of forklifts and materials handling solutions is seeking an experienced Area Sales Executive to join their expanding sales team.

With over 40 years of success supplying, hiring, and maintaining industrial equipment nationwide, this business is entering a strong new phase of growth and innovation across the UK market.

The Role

This is a field-based position responsible for driving sales of:

• New and used forklifts and warehouse equipment
• Long- and short-term hire contracts
• Maintenance, service, and operator training packages

You will manage your own territory, developing both new and existing customer relationships while representing a trusted and established industry name.

Responsibilities

• Generate new business and manage key accounts
• Conduct client visits and site surveys to assess requirements
• Prepare and deliver professional proposals and quotations
• Negotiate and close sales agreements
• Meet and exceed sales targets and KPIs
• Liaise with internal service and technical teams

Candidate Profile

• Proven B2B field sales experience, ideally within forklifts, plant, or heavy equipment
• Confident communicator with strong commercial skills
• Self-motivated and target-driven
• Excellent organisational and time management abilities
• Full UK driving licence required

Benefits

• £40,000–£45,000 basic salary (DOE)
• Uncapped commission – realistic OTE £90,000+
• Company car, fuel card, laptop, and mobile
• 23 days holiday + bank holidays
• Company pension (Legal & General)
• Death-in-service cover & wellbeing support
• Ongoing manufacturer training and career development