Area Sales Engineer

Rise Executive Search & Recruitment Ltd; Dundee; On-site; GBP 45,000 - 60,000; Full time

Job summary

A recruitment agency is seeking an experienced Area Sales Engineer to join their client in Scotland. The ideal candidate will have a proven track record in B2B technical sales and be proficient in industrial automation. This role involves business development, technical consulting, and building relationships with clients. An attractive salary package of £45K - £60K and various benefits are offered. Candidates should have a degree in a relevant field and experience with major automation platforms.

Benefits

Company Car

Pension

Buy/Sell holidays

Qualifications

• Proven track record in B2B technical sales, preferably within industrial automation.
• Familiarity with industrial protocols: Ethernet/IP, Modbus, Profibus.
• Ability to explain complex technical concepts to various audiences.

Responsibilities

• Identify and secure new business opportunities across industries.
• Conduct site visits and provide tailored technical proposals.
• Prepare detailed technical quotations and manage negotiations.

Skills

Business Development

Technical Consulting

Relationship Management

Communication

Education

Degree or HND / HNC in Electrical Engineering, Mechatronics, or related technical field

Tools

Siemens

Allen-Bradley

Schneider Electric

Job description

Area Sales Engineer - Scotland East- Industrial Electrical Control & Automation. Excellent package £45K - £60K including high basic Salary negotiable dependent upon experience, Company Car, Pension, Buy / Sell holidays, and more.

Technically competent Sales Engineer / Area Sales Manager required to join our Clients expanding team providing industrial control & automation products and solutions.

On behalf of our Client we are now seeking an experienced, results driven, Field Sales Engineer with a proven track record as a business developer and excellent salesman in the Industrial Electrical Control & Automation sector. This is a field based role, visiting customer sites and premises with 1 to 2 days either home office or company office.

In this 2026 ready sales role, you will act as a technical consultant, bridging the gap between complex engineering challenges and innovative hardware / software solutions. You will manage a regional territory, visiting OEMs, System Integrators, and End Users to specify and sell advanced automation technologies.

Key Responsibilities

• Business Development: Identify and secure new business opportunities across all industry markets and sectors.
• Technical Consulting: Conduct site visits to understand client requirements and provide tailored technical proposals for PLCs, HMIs, Variable Speed Drives, Sensors, Control Gear, Switchgear etc.
• Product Demonstrations: Supported by colleagues when required, showcase the latest products and technologies, Industry 4.0 technologies, including IIoT and robotic integration.
• Relationship Management: Maintain and expand existing accounts by becoming a trusted “partner” and technical advisor.
• Quotations & Proposals: Prepare detailed technical quotations and handle negotiations regarding payment and delivery terms.

Requirements & Skills

• Education: A degree or HND / HNC in Electrical Engineering, Mechatronics, or a related technical field is desirable but an ability to demonstrate industry knowledge is acceptable.
• Experience: Proven track record in B2B technical sales, preferably within industrial automation or capital equipment.
• Technical Knowledge: Familiarity with major platforms (e.g., Siemens, Allen-Bradley, Schneider Electric) and industrial protocols (Ethernet / IP, Modbus, Profibus).
• Communication: Ability to explain complex technical concepts to both engineering teams and non-technical stakeholders.

As is usual you will be working to achieve defined sales targets and capable of developing a personal plan in order to achieve your objectives through managing and further developing an existing portfolio of accounts whilst constantly striving to identify new avenues of business. Working Monday to Friday around normal office hours, although this is an external sales role requiring road travel so flexibility is expected in order to meet the needs of the business. Excellent attributes such as good organisational and communication skills, along with the ability to be an effective team player whilst enjoying a level of autonomy are essential, as are capability with Microsoft packages.

To register your interest contact us with an up to date CV and we will be pleased to call you for a confidential discussion. To view more of our positions click on the Rise logo at the top of this page or visit our website directly.