App Marketing Manager

FREE NOW; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading mobility tech company in London is seeking a Digital Marketing Manager to oversee app marketing campaigns. You will utilize your 3+ years of experience to drive digital strategies across major platforms such as Google and TikTok while collaborating with analytics teams and creative professionals. This role offers flexible working arrangements and various employee benefits, including learning opportunities and health insurance.

Benefits

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

Employee assistance program

Health Insurance

Qualifications

• 3+ years of relevant experience in Digital Marketing.
• Hands-on experience setting up app marketing campaigns.
• Data-driven mindset with data analysis skills.

Responsibilities

• Plan and manage digital marketing campaigns.
• Analyze audience cohorts for performance insights.
• Collaborate with Marketing Analytics teams.

Skills

Digital Marketing

Campaign Optimization

Data Analysis

Collaboration with Creative Teams

Tools

Google Analytics

Appsflyer

TikTok Ads

Google Ads

Meta Ads

Snapchat Ads

Job description

Overview

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive. Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

Your Daily Adventures

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS, retention and CLV
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

To Be Successful In This Role

• 3+ years of relevant experience in Digital Marketing
• Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, TikTok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance

Benefits & Perks In A Nutshell

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

Diversity, Equity & Inclusion

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

See What Our Awesome Colleagues Say About Us

About Freenow

We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.