Analyst - Product and Experimentation

Marks and Spencer; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading UK retailer is seeking a Product & Experimentation Analyst to join their Online Insights Team. This vital role focuses on generating insights to enhance customer experiences across digital platforms. Candidates should have strong SQL and Python abilities, as well as experience with data visualization tools like Power BI. The role emphasizes collaboration, analytical rigor, and a proactive approach to improving online shopping performance. Attractive benefits include discounts, competitive holiday allowance, and well-being support.

Benefits

20% colleague discount

Competitive holiday allowance

Discretionary bonus schemes

Strong pension and life assurance

Tailored induction and training

Exclusive perks through M&S Choices

Market-leading family policies

24/7 wellbeing support

One paid volunteer day

Qualifications

• Strong analytical mindset with excellent problem-solving skills.
• Advanced SQL and Python skills.
• Experience with data visualization tools such as Power BI or Tableau.
• Excellent communication skills.

Responsibilities

• Generate actionable insights using SQL, Adobe Analytics, and Contentsquare.
• Identify customer friction points across the shopping funnel.
• Conduct detailed segmented funnel analyses.
• Evaluate product feature performance through experimentation.
• Diagnose performance trends and troubleshoot KPI movements.

Skills

Strong analytical mindset

Excellent problem-solving skills

Advanced SQL skills

Advanced Python skills

Experience with Power BI

Tools

SQL

Power BI

Adobe Analytics

Contentsquare

Job description

Summary

Love Data? Help Us Create Seamless Shopping Experiences for our Customers by Turning Insights into Action to Shape the Future of Online Shopping! We have a fantastic opportunity for a Product & Experimentation Analyst to join our dynamic Online Insights Team. In this pivotal role, you'll help shape the future of our digital products and customer experience across M&S.com and M&S Apps.

All the details

In this hands‑on technical role, you'll work cross‑functionally to uncover opportunities, steer experimentation, measure product launches, and influence key business decisions with robust and insightful analytics. You'll analyse and interpret key metrics from multiple data sources to identify trends, uncover opportunities, and provide actionable recommendations that drive innovation and product development.

You'll own the full analytical process—from data extraction to insight delivery—using your strong SQL and Python skills. Experience with Power BI (DAX, Power Query) is essential, and familiarity with Adobe Analytics and Contentsquare is a plus. If you're passionate about leveraging data to enhance our customer experience and drive digital product strategy, we'd love to hear from you!

NB: This role is based at our Paddington Support Office a minimum of three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What you'll do

Your key accountabilities will include:

• Generate actionable insights using SQL, Adobe Analytics, and Contentsquare to drive experimentation ideation and deliver measurable improvements to the end‑to‑end customer experience.
• Identify and quantify customer friction points across the shopping funnel, guiding product prioritisation and experimentation strategies to optimise conversion.
• Conduct detailed segmented funnel analyses to pinpoint high‑impact areas for optimisation and reduce conversion drop‑offs.
• Evaluate product feature performance through rigorous experimentation and statistical measurement using SQL, Python, Power BI, Adobe Analytics and Contentsquare to assess business impact and inform future iterations.
• Diagnose anomalies and performance trends, troubleshooting unexpected KPI movements and site issues to mitigate potential business impact.

Who you are

Your skills and experience will include:

• Strong analytical mindset with excellent problem‑solving skills and the ability to interpret complex data.
• Advanced SQL and Python skills, plus experience with data visualization tools such as Power BI (DAX, Power Query) or Tableau.
• Ability to process and analyse data from multiple sources in a structured, logical manner, aligning insights with broader business objectives.
• Familiarity with platforms like Adobe Analytics and Contentsquare.
• Excellent communication skills to influence cross‑functional teams, manage multiple projects, and deliver at pace with high attention to detail.

What's in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast‑moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

• 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you've completed your probation
• Competitive holiday allowance with the option to buy more
• Discretionary bonus schemes linked to your performance and ours
• Strong pension and life assurance to help plan for the future
• Tailored induction and training to support your development from day one
• Exclusive perks and savings through our M&S Choices portal
• Market‑leading family policies, including parental, adoption and neonatal leave
• 24/7 wellbeing support, including virtual GP access and mental health services
• One paid volunteer day a year to support a cause that matters to you

Everyone's welcome

We are ambitious about the future of retail. We're reinventing, innovating and leading the industry into a more conscientious, inspiring digital era. We're redefining how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.