AFH Proposition Manager

Costa Coffee; St Albans; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading coffee brand is seeking a Global Propositions Manager in St Albans, UK. In this role, you will be responsible for defining and leading coffee propositions across various channels, focusing on innovation and commercial strategy. This position requires strong strategic thinking, the ability to influence stakeholders, and experience in multi-market environments. Join a company that values progression and offers a hybrid working environment with excellent perks, including an annual bonus and share ownership opportunities.

Benefits

Annual discretionary bonus scheme

Private medical cover

50% discount in Costa stores

Share Investment Plan

Qualifications

• Experience in proposition development and commercial planning in a global market.
• Ability to influence and align senior stakeholders.
• Experience in hospitality, retail, or foodservice environments.

Responsibilities

• Define and own the vision and strategy for winning AFH propositions.
• Lead cross-functional teams from concept to market execution.
• Drive product innovation and shape long-term growth opportunities.

Skills

Strategic thinking

Proposition development

Commercial planning

Influencing senior stakeholders

Clear communication

Job description

Global Propositions Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Global Propositions Manager

At Costa Coffee, we're on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we're creating meaningful coffee moments, powered by innovation and driven by purpose.

As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we're in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.

Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow - together, we stir up success.

As a Global Propositions Manager, you'll define, lead, and launch end-to-end coffee propositions that give Costa a competitive edge across EMENA's Away From Home (AFH) channels.

With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.

What you'll do

Being a Global Propositions Manager is about so much more than bringing our coffee to the world. It's your chance to deliver real success - and around 80% of the role will focus on future-facing innovation, shaping commercial plans and reviewing with bottlers and direct markets, and market planning. This means you'll be:

• Defining and owning the vision, strategy, and roadmap for winning AFH propositions across product, marketing, technology, and commercial excellence, with a strong forward-looking innovation lens.
• Leading cross-functional teams to develop holistic propositions, from early concept and validation through to in-market execution.
• Driving future product innovation and portfolio evolution, working closely with bottlers and direct markets to conduct commercial reviews, assess viability, and shape long-term growth opportunities.
• Collaborating with regional and market teams to tailor propositions based on local customer, consumer, and operator insights, translating strategy into actionable market plans.
• Partnering with finance, legal, and operations to build robust business cases, model compelling commercial outcomes, and ensure scalable and sustainable solutions.
• Providing strategic guidance and clear proposition documentation to support trials, market roll-outs, and long-term value creation across the AFH ecosystem.

Who you are

It's your unique ingredients we're interested in:

• A strategic thinker with experience in proposition development, commercial planning or programme management in a global or multi-market business.
• A natural influencer who can align senior stakeholders and energise cross-functional teams.
• Commercially savvy with the ability to interrogate assumptions and build robust business cases.
• Experienced in hospitality, retail, wholesale or foodservice-ideally in a product- or innovation-led environment.
• A clear communicator, able to articulate strategy, progress, and issues in a compelling and accessible way.

So, why Costa?

We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity-with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members facing unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.
• And that's not all. Explore even more of our perks here: https://bit.ly/costaperks

Where you'll work

Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most - whether that's a team moment, a creative session, or simply coming together to share ideas.

We're excited to be moving into a new home for our brand in St Albans in January 2027 - an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life. For any reasonable adjustments and general queries, please get in touch with [e-mail]