Advertising Account Managers

BANSI GLOBAL SOLUTIONS LTD; City Of London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading advertising agency in the United Kingdom seeks an Advertising Account Manager to manage client relationships and ensure successful execution of advertising campaigns. This role involves translating client needs into effective strategies, coordinating with internal teams, and managing budgets. The ideal candidate will demonstrate strong communication and organizational skills while acting as a brand guardian, ensuring compliance with standards across all marketing channels.

Responsibilities

• Manage client relationships and serve as the primary point of contact between clients and the agency.
• Translate client needs into actionable strategies and creative solutions.
• Coordinate across internal teams to ensure smooth execution of campaigns.
• Manage project timelines, budgets, and resources to maximize client investments.
• Identify upsell or cross-sell opportunities and assist in pitching new prospects.
• Act as a brand guardian to ensure consistency of messaging.
• Develop reporting processes and present campaign performance metrics.
• Collaborate with creative teams to align with client expectations.
• Work with media planners to optimize campaign placement.
• Build and maintain relationships with external stakeholders.
• Spot growth opportunities and participate in pitches.
• Ensure campaigns comply with legal and regulatory standards.
• Mentor junior account executives.

Job description

Overview

The role of an Advertising Account Manager is central to building and maintaining strong client relationships while ensuring the successful execution of advertising and marketing campaigns. They serve as the primary point of contact between clients and the agency, translating client needs into actionable strategies and creative solutions. At its core, this role requires balancing client expectations with agency capabilities to deliver campaigns that align with business objectives, brand identity, and market trends. Advertising Account Managers take on the role of strategic advisors, guiding clients through the complexities of advertising, whether digital, print, social media, or integrated campaigns. They are tasked with understanding client businesses in depth, including industry challenges, competitor activity, and consumer behavior, to tailor effective communication strategies. A critical role they play is coordinating across internal teams such as creative, media planning, production, and digital marketing to ensure smooth execution of campaigns from conception to delivery. They also manage project timelines, budgets, and resources, ensuring that client investments are maximized while campaigns are delivered on time and within scope. Beyond campaign execution, they also play a role in business development, identifying opportunities to upsell or cross-sell services to existing clients and assisting in pitching to new prospects. Their role extends to being brand guardians, ensuring consistency of messaging and adherence to client objectives across all marketing channels. They also play a crucial role in reporting and evaluation, presenting campaign performance metrics, analyzing results, and making recommendations for future improvements. In essence, the role of an Advertising Account Manager is both client-facing and internally collaborative, requiring a blend of communication, strategic thinking, negotiation, and organizational skills. They are brand advocates, problem-solvers, and project leaders, ensuring client satisfaction while driving agency success through effective campaign management. Their position is multifaceted, combining elements of strategy, creativity, analytics, and relationship management, making them an indispensable part of the advertising process and an essential partner to both clients and internal teams.

Responsibilities

• Manage client relationships and serve as the primary point of contact between clients and the agency.
• Translate client needs into actionable strategies and creative solutions.
• Coordinate across internal teams (creative, media planning, production, and digital marketing) to ensure smooth execution of campaigns from conception to delivery.
• Manage project timelines, budgets, and resources to maximize client investments while delivering on time and within scope.
• Identify opportunities to upsell or cross-sell services to existing clients and assist in pitching to new prospects.
• Act as a brand guardian to ensure consistency of messaging and adherence to client objectives across marketing channels.
• Develop reporting and evaluation processes, present campaign performance metrics, analyze results, and make recommendations for future improvements.
• Collaborate with creative teams to brainstorm ideas, review materials, and provide constructive feedback to align with client expectations.
• Work with media planners and buyers to optimize campaign placement for maximum reach and results.
• Build and maintain relationships with external stakeholders such as vendors, media houses, and production partners.
• Spot growth opportunities, prepare proposals, and participate in pitches for additional projects or new accounts.
• Ensure campaigns comply with legal, regulatory, and ethical standards, including advertising codes of conduct.
• Mentor junior account executives and support staff, providing guidance and supervision as needed.