Activation Executive - Grocery

Coca-Cola Europacific Partners plc; Binfield; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading beverage company in Binfield seeks an Activation Executive focused on shopper activation and brand strategies. The role involves understanding shopper behavior, managing budgets, and working collaboratively with various teams. Ideal candidates will have excellent planning and communication skills, with prior experience in a customer-facing role preferred. This position offers a chance to influence key decisions and drive brand growth in a dynamic environment.

Qualifications

• Demonstrate excellent planning and influencing skills.
• Experience in a customer-facing role is preferred.
• Great verbal and written communication skills.

Responsibilities

• Understand shopper barriers & triggers to purchase.
• Support in managing TME spend within allocated budgets.
• Work with franchisors to execute relevant shopper/brand moments.

Skills

Excellent planning skills

Influencing skills

Analytical skills

Data processing

Communication skills

Job description

Job Description

Are you looking for new challenges within Coca-Cola Europacific Partners? Do you have a personality with the power to influence and connect? Can you sustain the pace to keep on growing? Will you make an impact with your desire to win? Activation Executive, Grocery Location - Uxbridge Contract - Permanent

What you become part of:

Soft drinks is an exciting, fast paced and always evolving category. At CCEP we already have some of the biggest brands in soft drinks and we continue to bring new brands and innovation to market offering choice and value to shoppers and our customers.

The Customer Activation team are key to driving the brand portfolio through best in class activation in stores and online. Understanding the brand objectives and shopper insights enables our Activation Team to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan maximise ROI. The Customer Activation Team are ultimately accountable for defining and delivering the 'end to end' shopper activation within our customers. Also working collaboratively with other Commercial Development teams, Sales, The Coca-Cola Company and of course our customers is key to delivering great execution.

What to expect:

• You would understand the shopper barriers & triggers to purchase and CCEP activation priorities within your environment/customers as well as the key trends and competitor landscape.
• You will share this knowledge directly with key customers and indirectly through sales teams.
• You will work collaboratively with the Activation Manager, FS and National sales teams for your customer to activate all of the relevant shopper and brand strategies to meet the defined ABP metrics.
• You will understand the commercial implications of decisions in order to make the right judgments to unlock best in class activation ensuring activation is aligned to commercial priorities.
• You will support in managing and prioritising TME spend within your customer ensuring spend is within allocated budgets and investments are delivering ROI, including working with appropriate agencies.
• You will work closely with our franchisors to execute relevant shopper/brand moments and ensure national campaigns are suitable for your customer.
• For any relevant 'beacon customers' for our brands within your environment, you will work with the Activation Manager & Brand Managers to create tailored activation plans to drive greater conversion and customer preference.
• You will represent your customer at any relevant internal meetings or external forums (industry conferences).

Skills & Essentials:

• To be successful in this role you need to demonstrate excellent planning and influencing skills; analytical and data processing; great communication, both verbal and written, and be confident in communicating with key stakeholders and customers.
• Experience gained from working within a customer-facing role is preferred.

We are Coca-Cola Europacific Partners (CCEP) - a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world's most loved drinks. We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.

From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we've got some way to go, but we'll get there with the support of our people. It's them who drive our future growth.

To find out more about what it's like to work at and our culture we would welcome you to speak to one of our employees on our live chat platform, just click here to speak to an insider.

We recognise some people prefer not to participate in alcohol related sales, interactions, or promotions. If that's true for you - please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.