Account Based Marketing Manager

Airbox Systems Limited; Wantage; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A technology company in Wantage seeks an Account-Based Marketing specialist to lead their ABM programme. The ideal candidate will have experience in developing integrated marketing campaigns and excellent communication skills. This position offers a salary up to £38,000, flexible work options, and numerous benefits, including private medical cover and a personal development budget.

Benefits

Salary up to £38,000

26 days holiday per year

Private medical cover

Pension scheme

Personal Development budget

Qualifications

• 2+ years of experience in account-based marketing or similar field.
• Experience in developing integrated marketing campaigns using digital tactics.
• Excellent communication skills and ability to write sales copy.

Responsibilities

• Lead the development and expansion of the account-based marketing programme.
• Create multi-touch account-based marketing plans.
• Measure and report on ABM campaigns.

Skills

Account-based marketing

Digital marketing

Communication skills

Project management

Tools

HubSpot

Job description

Overview

Why Airbox? You're more likely to love your work when that work has a purpose, when it's meaningful and when it's protecting lives. And, at Airbox Systems, it will. Here's why.

We are driven by passion and great people who share our enthusiasm for trying to make the world a better place. Our friendly team includes individuals with backgrounds in military, aviation, and law enforcement. Our experience brings first-hand insight into frontline operations in the air and on the ground to enable cutting-edge concepts for improving the service that we deliver.

At Airbox, our values can be described as behavioral guidance. They are the principles and beliefs that provide a cohesive vision and define who we are as a business. In doing so, they define our organisation internally, and externally with our stakeholders and customers. In essence, they are our “true north” that help us to navigate our organisation through prosperous times as well as uncertain periods. Our company beliefs and values are embodied in our culture. Whilst we celebrate the diversity of the people we work with, there are certain values and attributes all of us share – whatever your background, these are the qualities we are looking for in the people we hire: Commitment, Positive Realism, Ethics, Accountability, Humanity, Quality, and Delight.

What this role is about

We are seeking a digitally savvy Account-Based Marketing (ABM) specialist to join our growing commercial team. In this pivotal role, you’ll lead the development and expansion of our ABM programme. Designing and executing targeted content and initiatives for strategic accounts and key decision-makers, utilising the full range of marketing channels and tactics. Working closely with our sales and marketing teams to ensure a fully integrated, data-driven approach.

You will be responsible for a diverse range of account-based marketing related activities, including gathering marketing data around focused accounts via research, co-ordination with other departments and analysis.

What you’ll be doing

• Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration initiatives to help achieve commercial goals.
• Deliver account research and analysis to drive ABM tactics.
• Build and maintain account lists, segmentation strategies, and engagement plans.
• Produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle, based on account intelligence.
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimise.
• Plan and execute small scale events (lunch learns, breakfast meetings or webinars) for targeted accounts.
• Measure and report on the impact of ABM campaigns to support overall pipeline and revenue goals.
• Partner with Marketing, SDRs and Sales to build integrated campaign motions.

About You

• 2+ years of experience in account-based marketing or similar field, with the desire to learn more about account-based marketing.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars and emails as well as content creation.
• Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
• Highly organised and efficient with the ability to develop and execute against an evolving plan.
• Team player that can work both collaboratively and autonomously.
• Strong project management, time management, prioritisation, and organisational skills.
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams.
• CRM/marketing automation background, preferably HubSpot.
• Proactive self-starter, demonstrating high initiative and critical thinking.
• Experience working with UK security or emergency services clients, a bonus.

What we offer

We’re always looking for new ways to celebrate our people. You’ll be no different.

• Salary; Up to £38,000 depending on experience.
• The chance to work with a passionate team that’s working together everyday towards our shared big ambitious goal
• A dynamic, flexible and fun scale-up work environment with a highly talented team
• 26 days holiday per year, plus public holidays
• Private medical cover with Bupa for all our colleagues, as well as a Wellbeing Allowance each year
• Pension scheme, offering up to 6% matching contribution
• Up to 20 Nomad Working Days per annum
• Personal Development budget
• Electric Car Scheme

Flexible & Hybrid Working

We said you\'ll get freedom to work in a way that is best for you, and that extends to being in the office – or not.

Work better from home? No worries. Prefer the office? Come on down. We have 2 mandatory Townhall days; Spring and Autumn, where the whole business gets together. When you visit the office you won’t just find rows and rows of desks. No, you’ll find our colleagues meeting on the walking pads, having planning sessions over a game of tennis table or grabbing a bean bag in our ‘Quality’ collaborative space - that’s right we live our values so much, we named our meeting spaces after them.

You can also shape work around your life at Airbox Systems; most colleagues work our core hours of 9am-5pm with others flexibly between 7am-7pm. Whether you\'re fitting in a spin class or the school run, you\'ll have the flexibility for whatever matters most. All we ask in return is that you produce great work, but when you’re working with passionate people, that part comes naturally.

Connect with us

Interested in the role, or Airbox in general, but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to connect with us here; we’d be excited to see if your unique skill set and experience could be a match for future roles.

A note for Recruitment Agencies:

Agencies, we appreciate you… but unsolicited CVs will not be reviewed. We will only accept CV submissions for roles briefed to you by us. Please don’t keep pulling the attention of our Support team from our customers.

If you would be interested in working with us – please send a message to [e-mail], should we have anything we need additional support on we will reach out to you.