SEO Manager North America

Better Collective; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading iGaming company in Paris is seeking an SEO Manager to lead the SEO strategy for North American markets. The successful candidate will have 2-4 years of experience, strong technical skills, and be fluent in English. The role offers a competitive salary, a hybrid work model, and various benefits including meal vouchers and public transport reimbursement.

Prestations

Competitive salary

Hybrid work model

Personal laptop

100% reimbursement of public transport

Meal vouchers

Wellness & cultural activities stipend

Qualifications

• 2-4 years experience in SEO with technical focus.
• Experience managing migrations/redesigns of high-traffic sites.
• Understanding of E-E-A-T concepts and their application.

Responsabilités

• Define and drive the SEO strategy for North America.
• Analyze SERPs and identify growth opportunities.
• Monitor performance and provide actionable reporting.

Connaissances

Technical SEO expertise

Fluent English (C1 level)

SEO tools mastery (Semrush, Ahrefs, etc.)

Advanced Excel/Google Sheets proficiency

Web languages knowledge (HTML/CSS/JS)

Description du poste

Job description

Passionate about SEO Ready to conquer the most competitive market in the world

Better Collective is looking for an SEO Manager to join our Paris this strategic role you will be the engine for our organic growth by leading the SEO strategy for our flagship websites in the North American (USA & Canada) markets within the demanding iGaming sector.

If you are a technical and strategic expert ready to take on a major international challenge this role is for you.

Your Mission & Responsibilities

As the strategic lead for North America your goal is to maximize qualified organic visibility and outperform the competition.

Strategy & Leadership

Define and drive the complete SEO strategy (On-page Off-page Technical) tailored for the North American markets .

Build and execute an ambitious SEO roadmap in close collaboration with Content Managers and development teams.

Analyze North American SERPs conduct market research and run competitive benchmarks to identify growth opportunities.

Lead site migration and / or redesign projects guaranteeing SEO performance throughout.

Monitor and analyze performance (traffic rankings conversions) using our tools and provide clear actionable reporting to management.

Technical & Semantic Expertise

Conduct in-depth technical audits (crawl indexation performance logs) and prioritize corrective actions.

Analyze link profiles (ours and competitors) to refine the netlinking strategy.

Define relevant keyword and internal linking strategies for the US / Canada market .

Establish a Test & Learn culture by formulating and testing SEO hypotheses to innovate constantly.

Collaboration & Influence

Act as the go-to SEO expert for the North American market actively sharing knowledge and best practices.

Collaborate with developers to specify and implement technical optimizations.

Contribute to the continuous improvement of our global SEO processes.

Your Profile to Succeed

Technical Skills (Must-Haves)

2-4 years of confirmed experience in SEO with a strong technical focus.

Fluent English (C1 level or higher required) : You will be thinking analyzing and communicating daily in an English-speaking market.

Expert mastery of SEO tools (Semrush Ahrefs GSC GA4 crawlers like Screaming Frog log analysis tools).

Advanced proficiency in Excel / Google Sheets (pivot tables complex analysis).

Solid knowledge of web languages (HTML / CSS / JS) and their impact on SEO.

Proven experience in managing migrations and / or redesigns of high-traffic sites.

Deep understanding of E-E-A-T concepts and their practical application especially for YMYL topics.

Strategic vision for AIs impact on search (SGE Generative AI) and how to adapt SEO strategy accordingly.

Experience with or strong understanding of Google Discover and / or Google Top Stories.

Personal Qualities

Analytical & Problem-Solver : You love digging into data to find solutions.

Proactive & Organized : You can manage multiple projects and priorities autonomously.

Excellent Communicator : A strong team player in an international context.

Passionate : You are genuinely passionate about SEO and constantly monitor algorithm changes.

Bonus : Knowledge of the iGaming sector or previous experience in highly competitive markets (US / UK).

What We Offer

Package & Benefits

Competitive salary

Hybrid work model (up to 2 days / week remote after the onboarding period)

Personal laptop (PC or Mac of your choice)

100% reimbursement of public transport costs (Navigo pass)

Meal vouchers (Swile card 1210 / day worked)

55 for Wellness & cultural activities

Work Environment

An international dynamic and friendly work environment.

A high-responsibility role with a direct impact on performance.

A culture of innovation and knowledge-sharing.

Additional Information

Contract Type : Full-time permanent contract (CDI)

Location

Central Paris (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered.)

Start Date

As soon as possible

About Better Collective

Better Collective is a fast-growing international company with a mission to offer an innovative transparent and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and cooperation.

Compétences et qualifications souhaitées

Organisé(e) passionné(e) par le SEO on-Page et off-Page

Minimum 3 ans d'expérience pratique en SEO technique

Maîtrise de langlais avec capacité à travailler en anglais au quotidien (niveau professionnel)

Capacité à gérer plusieurs projets et priorités en simultané

Goût pour le travail en équipe

Maîtrise des outils SEO et analytics

Maîtrise dExcel / Google Sheets

Connaissances de base en HTML / CSS / JS

Expérience en migration et / ou refonte de site