Senior User Acquisition Manager

Homa; Paris; À distance; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A mobile game development company in Paris seeks a Senior User Acquisition Manager to lead user acquisition strategies for mobile games. The ideal candidate will have over 5 years of experience in user acquisition, excellent analytical skills, and familiarity with UA tools. This role involves optimizing advertising spending and collaborating with teams to develop effective campaigns. The company promotes a collaborative culture and offers various benefits, including access to coworking spaces and comprehensive perks.

Prestations

Comprehensive benefits

Coworking access throughout Europe

Performance reviews every six months

Qualifications

• 5+ years of experience in user acquisition, preferably in the mobile gaming industry.
• Strong analytical skills with large datasets.
• Experience with MMPs, SKAN, and attribution models.

Responsabilités

• Develop data-driven user acquisition strategies for mobile games.
• Manage and optimize acquisition campaigns for ROI.
• Collaborate with creative and analytics teams.

Connaissances

User acquisition strategy

Analytical skills

Proficiency in UA tools

Communication skills

Team management

Outils

Facebook Ads

Google Ads

AppLovin

Description du poste

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Role and Missions — What You Will Do 🚀

We are seeking a Senior User Acquisition Manager to join our Growth & UA team. In this pivotal role, you will lead our User Acquisition strategy for multiple mobile game titles (casual and hybridcasual), driving user growth and retention while optimizing our advertising spend.

Specifically, your responsibilities will include:

• Developing and executing data-driven user acquisition strategies across all major platforms (including social networks, ad/SDK networks, etc.)
• Managing and optimizing user acquisition campaigns to achieve maximum ROI and install volume.
• Collaborating with cross-functional teams (creative, product, and analytics) to develop compelling ad creatives and optimize conversion rates.
• Conducting in-depth analysis of UA performance, competitor research, and industry trends to guide campaign strategies.
• Managing relationships with external partners and ad networks to enhance UA strategy and performance.
• Maintaining comprehensive reports and dashboards to track performance metrics and inform strategic decisions.

Requirements

Are you passionate about mobile games and skilled in user acquisition? We’d love to hear from you!

• 5+ years of experience in user acquisition, preferably in the mobile gaming industry, with soft launch experience
• Strong analytical skills with the capability to work with large datasets and draw actionable insights.
• Proficiency in UA tools and platforms (e.g., Facebook Ads, Google Ads, AppLovin, DSPs, etc.) and experience with MMPs, SKAN, and attribution models.
• Proven ability to develop and implement innovative and successful UA campaigns.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Experience in managing and mentoring team members to promote professional development.
• A solid understanding of the gaming ecosystem and app store dynamics; experience in optimizing for mobile ad formats and creative effectiveness is a plus.
• A proactive mindset with great attention to detail and a hands‑on approach.

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Ambition: We strive for the best - we don’t settle for “good enough.”
• Humility: We recognize that we are always learning, we can always improve and grow.
• Curiosity: We continuously seek the “why” behind the “what”.
• Focus: Our curiosity takes us deeper, not wider - we dive deep into the details.

Benefits

Building great games starts with building a great place to work. Here’s what you can expect:

• 🏥 Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• 🏢 Paris HQ Access: Enjoy a desk at our private office in a well‑located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• 🌍 Coworking Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• 🌐 Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more. Diversity fuels our creativity and innovation.
• ✈️ Team Gatherings: We value time together beyond the screen. Join us for occasional team gatherings, off‑site retreats (Workations as we name them) to connect, recharge, and celebrate.
• 📈 Performance Reviews: We’re committed to your growth. Every six months, we reflect on your progress, recognize your achievements, and align on clear development goals.
• 💻 Equipment Support: From day one, we’ll provide everything you need to do your best work, including a home office setup allowance if you’re working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after‑work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cozy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you're based there - or planning to be - we’d love to hear from you!

Please note: this is one remote position open to multiple countries, not multiple openings.