(Senior) Product Marketing Manager

Zoomcar; Paris; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading supply chain visibility company is seeking a Product Marketing Manager in Paris to drive GTM strategy and product launches. This pivotal role involves collaboration across teams and requires over 5 years of B2B SaaS marketing experience, strong communication skills in English, and a proactive, autonomous mindset. You will define KPIs, manage stakeholders, and lead market insights to ensure product success. A hybrid work model is offered in a diverse, inclusive environment that values ambition and collaboration.

Prestations

Opportunities for growth

Hybrid work model

Diverse and inclusive team

Qualifications

• 5+ years in B2B SaaS Product Marketing with a focus on GTM strategy.
• Exceptional written and verbal communication skills in English.
• Autonomous and proactive mindset in high-growth environments.

Responsabilités

• Drive GTM strategy and own product launches.
• Lead stakeholder management across Product, Sales, and Marketing.
• Define and track KPIs for product marketing success.

Connaissances

Strategic GTM orchestration

Market intelligence & analysis

Narrative design & storytelling

Performance measurement

Cross-Functional Influence

Formation

Bachelor’s degree in Marketing, Business, or a related field

Description du poste

Company Description

Founded in 2014, Shippeo is a leading European SaaS company transforming supply chain visibility. With a global presence and multicultural team of 27 nationalities operating across Europe, North America, and Asia, we offer real-time multimodal transportation visibility to top industry leaders across various sectors.

Our ambition is to become the world's leading supply chain data platform, using predictive AI, high-quality real‑time data, and a robust partner network to enhance customer experience and operational excellence.

Learn more about our mission and values on our website: https://www.shippeo.com/en/company/about-us

Job Description

About the role :

Reporting to the Head of Product Marketing, you will be the strategic architect of Shippeo’s market presence. You will drive GTM strategy, own product launches and act as the voice of the market within the company. This is a high‑influence role sitting at the intersection of Product, Sales, and Marketing, owning how our products are understood, valued, packaged and sold.

Please note: While ideally based in London or Paris, we are open to considering applicants based further afield.

As we operate internationally, we kindly request all candidates to submit their CV in English. Unfortunately, applications submitted in any other language will not be considered.

Contract Type: Full‑time

Function: Product Marketing Manager

Core competencies & technical skills

1. Strategic GTM orchestration

• GTM strategy leadership: Mastery of the end‑to‑end GTM strategy, from defining target audiences, value propositions and packaging, to post‑launch commercial impact reporting.
• Operational integration: Ability to partner with RevOps to hard‑code GTM strategies into business systems and processes.
• Differentiated positioning: Ability to define a product’s unique "right to win" aligned to customer needs and competitive realities.

2. Market intelligence & analysis

• Competitive intelligence: Expert‑level ability to conduct research and surface opportunities/threats across segments, verticals, and use cases.
• Customer insights: Skill in mapping complex buying journeys and distilling customer needs into actionable product roadmap inputs.
• Data‑driven decision making: Mastery of analyzing market trends, customer behavior, and product performance to iterate on strategy.

3. Narrative design & storytelling

• Technical translation: A talent for turning complex, technical SaaS features into human‑centric language that resonates with different persona groups.
• Content architecture: Ability to build high‑impact enablement programmes and assets (pitch decks, battlecards, demos, and talk tracks) that ensure sales consistency and confidence.
• Marketing activation: Work with broader Marketing teams to build programmes that bring the product story to life in the market.

4. Performance measurement

• Impact reporting: Ability to define, track, and report on KPIs that prove the commercial success of product marketing initiatives.

5. Cross‑Functional Influence

• Stakeholder management: Ability to lead and unite Product, Sales, and Marketing teams around a shared vision and common goals.
• Strategic influence: Skill in influencing product, pricing and commercial decisions by presenting compelling market data and customer feedback leadership.

Success Indicators

• Conversion rates: You will measurably improve conversion rates through the funnel.
• Strategic clarity: You will become the "go‑to" expert for who Shippeo targets, how we show up and win in the market.
• Market insight: You deliver market insight that influences product, pricing and commercial decisions.
• Differentiated positioning: You establish clear, differentiated positioning that drives adoption and revenue impact.
• Consistent narrative: We show up externally with a confident, coherent narrative across all channels, from the website to sales motions.

Qualifications

Experience & Requirements

• Experience: 5+ years in B2B SaaS Product Marketing (Senior/Lead level), with experience in driving GTM strategy and leading successful product launches.
• Communication & languages: Exceptional written and verbal skills in English; you are as comfortable writing a one‑pager as you are presenting to leadership. French or other European languages are a plus.
• Mindset: You are autonomous, proactive, and comfortable navigating the ambiguity of a high‑growth environment.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Additional Information

Why Join Shippeo?

At Shippeo, you will join a fast‑moving company that values ambition, care, delivery, and collaboration. We offer an environment where impact is encouraged, ideas are valued, and development is supported.

What sets us apart:

• Meaningful work with real‑world impact in global supply chains.
• A diverse, inclusive, and international team.
• A culture of transparency, feedback, and continuous learning.
• Opportunities for growth, internal mobility, and professional development
• Hybrid work model and flexible policies.

To learn more about our culture and people, visit our Careers section or explore team stories on our social platforms.

Recruitment Process

Our hiring process includes the following steps:

1. Preliminary call with a Talent Acquisition Manager
2. First interview with the Hiring Manager, Chloe Phipps
3. Case study interview or technical assessment
4. Final interview with leadership or cross‑functional team members

Diversity and Inclusion

At Shippeo, we are committed to fostering a diverse and inclusive workplace. We value the perspectives, experiences, and contributions of individuals from all backgrounds. Our policies, practices, and company culture reflect this commitment to equal opportunity and mutual respect.

If you have specific needs or questions regarding disability inclusion, you may reach out to our dedicated Disability Advisor at [e-mail] for support during the application process.