Performance Marketing Manager - Apps
Voodoo
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Benefits offered by this job
Job summary
Qualifications
- Experience in performance marketing and paid acquisition in application or gaming companies.
- Successful track record with ROAS strategies on mobile games/apps.
- Familiarity with user acquisition platforms (Facebook Ads, AdMob).
- Well-versed with experimentation methodologies.
- Experience with influencer marketing and ASO.
- Innovative mindset with organic/viral tactics.
Responsibilities
- Plan and manage user acquisition campaigns for multiple apps.
- Analyze campaign performance and increase ROAS.
- Coordinate with Product and Creative teams.
- Use internal growth tools and collaborate with Tech team.
- Share best practices for user acquisition.
Skills
Tools
Job description
Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.
Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.
Plan and manage UA campaigns for multiple apps
Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps
Work closely with our Product and Creative teams to coordinate efforts and share feedback
Use our suite of internal growth tools and interface with our Tech team to continuously improve them
Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
Lead transversal projects
You have experience in performance marketing and paid acquisition, in application or gaming companies
You have a successful track record with ROAS strategies on mobile games and/ or apps
You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
You’re well-versed with experimentation methodologies and processes
You have experience with influencer marketing and ASO
You’re a hacker: you’ve already tried innovative organic/ viral tactics
You speak and write English fluently
You wish to work in an environment that values candor, freedom, and responsibility
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Unlimited vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
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