Performance Marketing Manager - Apps

Voodoo; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading mobile gaming company in Paris is seeking a Performance Marketing Manager to lead user acquisition activities for multiple consumer and social apps. The role involves planning campaigns, analyzing performance metrics, and collaborating across teams. The ideal candidate has a solid background in performance marketing within the gaming industry, is familiar with various user acquisition platforms, and has a desire to innovate. Competitive salary and comprehensive benefits package offered.

Prestations

Competitive salary

Premium healthcare 100% covered

Swile Lunch voucher

Gymlib 100% covered

Wellness activities

Unlimited vacation policy

Remote days

Child daycare facilities

Qualifications

• Experience in performance marketing and paid acquisition in application or gaming companies.
• Successful track record with ROAS strategies on mobile games/apps.
• Familiarity with user acquisition platforms (Facebook Ads, AdMob).
• Well-versed with experimentation methodologies.
• Experience with influencer marketing and ASO.
• Innovative mindset with organic/viral tactics.

Responsabilités

• Plan and manage user acquisition campaigns for multiple apps.
• Analyze campaign performance and increase ROAS.
• Coordinate with Product and Creative teams.
• Use internal growth tools and collaborate with Tech team.
• Share best practices for user acquisition.

Connaissances

Performance marketing

Paid acquisition

User acquisition platforms (Facebook Ads, AdMob, etc.)

Experimentation methodologies

Influencer marketing

Mobile games experience

English fluency

Description du poste

About Voodoo

Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.

Role

Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.

• Plan and manage UA campaigns for multiple apps

• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps

• Work closely with our Product and Creative teams to coordinate efforts and share feedback

• Use our suite of internal growth tools and interface with our Tech team to continuously improve them

• Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

• Lead transversal projects

Profile

• You have experience in performance marketing and paid acquisition, in application or gaming companies

• You have a successful track record with ROAS strategies on mobile games and/ or apps

• You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

• You’re well-versed with experimentation methodologies and processes

• You have experience with influencer marketing and ASO

• You’re a hacker: you’ve already tried innovative organic/ viral tactics

• You speak and write English fluently

• You wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary

• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

• Swile Lunch voucher

• Gymlib (100% borne by Voodoo)

• Wellness activities in our Paris office

• Unlimited vacation policy

• Remote days

• Child daycare facilities (Les Petits Chaperons rouges)